Digital Communications Manager

Sika AG•Canton, MA

29d

About The Position

The Digital Communications Manager leads the development, execution, and optimization of Sika’s digital marketing and social media initiatives across the U.S. This role drives digital and social media strategy and performance analytics, maintains brand consistency across all digital channels and content, and supports both internal and external communications efforts. Serving as a creative and strategic partner to cross-functional teams, the position provides expertise in digital marketing, content creation, design, and channel management to elevate Sika’s visibility and engagement.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
5+ years of experience in digital marketing, social media management, or brand communications.
Proficiency in digital tools including Sprout Social or Sprinklr, Pardot, Adobe Creative Suite, Digital Asset Management systems, Adobe Experience Manager, and CMS platforms.
Strong copywriting, content creation, and analytical skills.
Comfortable managing multiple digital tools and platforms.
Ability to manage multiple projects and collaborate across diverse teams.
Excellent attention to detail, organization, and brand alignment.

Responsibilities

Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation.
Manage key aspects of the Sika USA website, including content updates, and technical support for internal teams.
Support Target Market teams with back-end website functions to ensure a cohesive and unified content strategy.
Create and execute digital content for Sika’s communication platforms.
Lead SEO initiatives to maximize website visibility, ranking, and overall performance.
Coordinate with newly acquired companies to ensure seamless and successful website transitions and integrations.
Oversee Sika’s U.S. social media presence using platforms such as Sprout Social or Sprinklr, including approving, scheduling, and optimizing posts in adherence with corporate guidelines.
Develop a unified corporate social media content strategy that positions Sika as an industry leader and ensures consistent brand messaging.
Review all social content for quality, accuracy, brand alignment, and functionality,
Create and publish corporate and brand content across digital channels as needed.
Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses to comments, questions, and feedback.
Lead monthly analytics reporting, including social media listening, profile and post performance, tag performance, and competitive benchmarking; share insights with marketing teams and leadership.
Establish and refine social media strategies, templates, and best practices to ensure consistent execution and ongoing growth.
Support paid media initiatives and contribute to the development and management of Employee Advocacy programs.
Assist teams with digital asset management (DAM) by supporting media and file uploads and ensuring proper organization.
Provide support for digital platforms, including Unbounce (landing pages), Wistia (video hosting), and Pardot (email marketing).
Collaborate on external communications, including the development and distribution of press releases, newsletters, and internal stories.
Support email marketing campaigns and announcements through Pardot, ensuring accuracy and brand consistency.
Ensure all communications reflect a consistent voice, tone, and messaging that align with Sika’s brand standards.
Participate in and support broader corporate marketing and communications initiatives and events as needed.
Work with third party agencies on campaigns, creatives and videos as needed.