Digital Communications Manager

JUSTICE ACTION CENTER

5d•Remote

About The Position

Justice Action Center (JAC) is a start-up social justice organization that combines the power of storytelling with impact litigation to bring justice to immigrant communities. We focus on fulfilling unmet needs historically overlooked in the nonprofit immigration space through creative communications and legal strategies that center the needs and experiences of our plaintiffs. JAC’s values include impact, creativity, and collaboration. JAC’s work includes Supreme Court campaigns, including the successful campaign to defend the Biden administration’s decision to end the cruel Remain in Mexico policy; authorship of a Litigation Tracker website and newsletter to keep abreast of anti-immigrant lawsuits filed by states; and active impact litigation throughout the country on behalf of immigrant communities. Reporting to the Digital Director, the Digital Communications Manager is a strategic and hands-on professional responsible for helping drive the organization's digital presence and engaging with key audiences, especially through social media and email marketing. They will be focused on developing and executing strategies that increase brand awareness, grow our digital audience, and drive meaningful engagement. The ideal candidate is a skilled writer with a strong understanding of email marketing, social media management, and digital analytics, as well as a passion for JAC’s vision and mission.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, English Literature, or a related field
4+ years of professional experience in digital communications/marketing, with a focus on email marketing and social media management
A proactive, data-driven, and creative problem-solver, who enjoys creating and implementing new initiatives
Excellent writing, editing, and verbal communication skills, with the ability to craft compelling and persuasive messages and decode difficult concepts for a lay audience
Expert proficiency with email marketing platforms, proven track record of successfully managing and growing email lists (EveryAction experience preferred but not required)
Strong experience managing social media platforms and related tools
Highly organized with strong project management skills and the ability to manage multiple projects simultaneously
Exceptional attention to detail and a commitment to producing high-quality work
Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams
Demonstrated success executing online advocacy campaigns or storytelling projects
Proficiency with Canva or similar design tools
Must reside and work in the United States

Nice To Haves

Proficiency in Spanish preferred but not required
Familiarity with immigrants’ rights or legal advocacy is preferred but not required

Responsibilities

Plan, create, and schedule weekly social media and email content, including advanced preparation and day-of execution of rapid response digital assets as cases develop
Monitor and report on campaign-specific social media, email, and website analytics and use data to inform future strategies
Develop and execute integrated organic and paid social media strategies to reach new audiences and grow reach, engagement, and conversions
Manage and maintain JAC’s social media accounts, including publishing, monitoring, and community engagement
Develop influencer campaigns and maintain relationships with content creators
Develop and implement an integrated email marketing strategy aligned with client communications, advocacy, narrative change, legal decoding, and fundraising goals
Build and deploy compelling email campaigns in EveryAction, such as newsletters, fundraising appeals, client updates, automated journeys
Create audience segmentation strategies to deliver targeted and personalized content to different audience groups, such as directly impacted communities, advocates, clients and class members, and donors
Maintain JAC’s contact database and audience segments, ensuring data accuracy, compliance, and integrity
Strategize and execute list growth initiatives to increase the size and quality of our email audience, spokespeople, storyteller, and donor lists
Stay current with social media trends and algorithm/platform changes, as well as best practices for contact data hygiene and compliance with data privacy regulations (e.g. CAN-SPAM, GDPR)
Develop partnerships and engage with external stakeholders to develop long-term digital communications projects
Ensure a cohesive, user-centered experience across all digital channels and campaigns
Incorporate the narratives of directly impacted community members from JAC’s story bank into long-term digital strategy Provide additional copywriting, campaign support, and team coordination, including supervision and event participation as needed
Coordinate with the Digital Director to ensure all digital assets are on-brand, high-quality, and ladder up to JAC’s overarching goals