Digital Client Specialist

Hearst•New Orleans, LA

About The Position

Digital Campaign Specialist The Digital Campaign Specialist is responsible for day-to-day ad operations duties including ad trafficking and management of direct and programmatic campaigns as well as working in various ad servers and digital platforms. What you will be doing: Programmatic campaign order entry, management and optimization with 1-2 years of working knowledge of Google Campaign Manager and any programmatic platform Analyze performance data and provide interpretation on programmatic campaigns Managing / traffic campaigns in ad serving tools such as Google Ad Manager Overseeing media tracking / analytics implementation Coordinating with internal teams to accomplish optimal campaign performance Improving data quality by collaborating with the digital buying team to ensure campaigns produce optimal outputs QA ads to meet site specs and ad server requirements QC campaigns to verify correctness of products placed into the system Active troubleshooting ad serving and tag firing issues and resolve discrepancies Ad hoc reporting - report to advertisers as needed Value in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Requirements

Highly motivated self-starter who can work dynamically with minimum supervision.
Preference will go to those who can demonstrate solid planning, organizing and troubleshooting skills
Strong interpersonal communication skills and ability to maintain constructive work relationships with internal and external clients and vendors
Extreme attention to detail; accuracy in following instructions and details; strong follow-up skills
Ability to prioritize multiple accounts effectively and work under tight deadlines and pressure
A strong self-starter and problem-solver who can be resourceful in seeking answers and information
Basic knowledge of HTML, Google Suite (Google Sheets) and MS Office (Excel experience is mandatory)
Strong use of Microsoft Power Point skills
1-2 years of working knowledge of Google Campaign Manager and any programmatic platform

Responsibilities

Programmatic campaign order entry, management and optimization
Analyze performance data and provide interpretation on programmatic campaigns
Managing / traffic campaigns in ad serving tools such as Google Ad Manager
Overseeing media tracking / analytics implementation
Coordinating with internal teams to accomplish optimal campaign performance
Improving data quality by collaborating with the digital buying team to ensure campaigns produce optimal outputs
QA ads to meet site specs and ad server requirements
QC campaigns to verify correctness of products placed into the system
Active troubleshooting ad serving and tag firing issues and resolve discrepancies
Ad hoc reporting - report to advertisers as needed