Digital Category Specialist - Apparel

Meijer•Grand Rapids, MI

About The Position

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer Rewards Weekly pay Scheduling flexibility Paid parental leave Paid education assistance Team member discount Development programs for advancement and career growth Please review the job profile below and apply today! This role partners closely with Apparel Merchandising, Marketing, ITS, Store Teams, and Vendors to define digital category and product standards for apparel, footwear, accessories, and home textiles. The position ensures that apparel specific product content is received, delivered, and maintained accurately and efficiently across all Meijer digital properties.

Requirements

2–4 years of experience in Merchandising, Retail, or eCommerce, preferably within apparel (apparel, footwear, accessories, or home textiles).
Strong understanding of the retail industry and eCommerce, with specific knowledge of apparel product lines, trends, and customer purchase behavior — especially in digital environments.
Highly detailoriented and organized, with strong accuracy in managing apparelspecific attributes such as size, color, and style details.
Ability to meet production deadlines and manage seasonal apparel priorities.
Understanding of intellectual property rights, compliance, and brand standards, especially as they relate to apparel imagery and content.

Responsibilities

Own the digital category and product experience for assigned apparel categories, including product/content strategy, standards, availability, quantity, and quality across all digital channels. This includes regulatory compliance, category experience, and the “digital shelf” — taxonomy, wayfinding, search, product images, messaging, size/fit attributes, material details, and style information.
Support enhanced apparel product information such as customer reviews, fit guides, size charts, care instructions, and video content.
Develop and manage online product recommendation strategies tailored to apparel customer behavior and seasonal buying patterns.
Collaborate with marketing partners to align apparel product and commerce strategy with broader content strategy, planning, and campaigns (e.g., seasonal fashion stories, trend launches, brand spotlights).
Partner with the media team to optimize apparel content for internal and external SEO/SEM, ensuring discoverability of key brands, trends, and categories.
Lead relationships with apparel vendors and thirdparty partners related to ecommerce content, digital assets, and product data standards.
Work closely with Apparel Merchandising and Retail Operations to evolve online assortment and availability rules, including size runs, color variations, seasonal transitions, and promotional readiness.
Collaborate with Merchandise Operations to improve processes for onboarding and maintaining apparel product assortments, ensuring accuracy in attributes such as size, color, fabric, fit, and style details.
Use internal tools (CFD/PEF/Tier Management/Search) to approve digital product content, map apparel products to the correct taxonomy, optimize search results, and refine category product sorting.
Communicate with vendors and internal partners to identify and resolve discrepancies in apparel item information, images, or attributes.
Identify and communicate opportunities for optimization in process, technology, content quality, or workflow specific to apparel categories.