Digital Capabilities Executive (Raleigh, NC)

JT International S.A.•Raleigh, NC

About The Position

The Digital Capabilities Executive supports the Digital & Innovation Strategy team by managing vendors, overseeing website projects, and piloting new digital marketing technologies. The incumbent coordinates cross-functional efforts to ensure smooth execution of digital marketing activities across B2C and B2B platforms, including technical implementation and project management for Connexus/JTI Evolve. Additionally, they assist with monitoring, reporting, and competitive research to drive innovation and enhance digital capabilities.

Requirements

2-4 years of experience in an ecommerce or website role, specifically B2B and/or B2C;
Bachelor’s Degree, preferably in business, marketing, communications, Technology or related areas;
Fluent English;

Nice To Haves

Project Management Experience is desirable;
Cross-functional experience is desirable;

Responsibilities

Oversee all website related projects that directly impact our Logic Vaping & RMC product websites. Support the overall digital marketing strategy by coordinating day-to-day management of our B2C branded website activities with a specific concentration on business processes, including technical implementation, UX upgrade and maintenance and general website project management. Scheduling and communicating intensive site maintenance and updates, as needed;
Manage day-to-day relationship with DBU across all relevant Logic initiatives and external web developers for RMC websites. Partner with cross-function teams, including product development, brand marketing, customer service, legal, corporate affairs, trade marketing and IT;
Assist in managing day to day operations of the trade website Evolve involving content development, retention and engagement . Work with marketing team members to develop new creative assets for the website;
Collaborating and liaising with appropriate stakeholders to ensure rollouts of RMC website changes are properly coordinated, UATs are completed and changes meet expectations;
Assist with building digital capabilities to support marketing and trade initiatives. Assess different solutions in alignment with marketing team members and cross-functional stakeholders, bring on board new vendors as required and customize approach to brand and/or team needs;
Manage various tasks and projects as they arise and upon manager’s request.