Digital Campaign Specialist

TEGNA Inc. • Dallas, TX

11h • Hybrid

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
TEGNA is seeking an Entry-Level Digital Ad Operations Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to launch their career in digital ad operations within a collaborative and fast-paced environment.

Location: Hybrid role – work from home with Tuesdays and Thursdays in the downtown Dallas office.

As a Digital Ad Operations Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You’ll help manage CTV (Connected TV) and digital ad campaigns from setup to delivery, ensuring they run smoothly and meet performance goals.

This position involves troubleshooting, campaign optimization, and quality assurance, making it ideal for individuals with strong technical skills and attention to detail.
This role includes being part of an on-call rotation after proper training.

Requirements

• Bachelor's degree from an accredited university/college or a technical-related discipline required.
• 1-2 years of experience in ad serving platforms or ad trafficking. (3-5 years of practical experience in digital technology or advertising can substitute for a degree.)
• Strong technical skills and the ability to function effectively in a technical role.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong communication skills, both verbal and written, with the ability to explain technical concepts clearly.
• Proficiency in MS Office (Excel, Outlook, Word).
• Basic knowledge of Flash, HTML, and JavaScript is beneficial.
• Quick learner with a growth mindset and a collaborative attitude.

Nice To Haves

• Hands-on experience with CTV ad trafficking, SSAI (Server-Side Ad Insertion), and VAST/VPAID tags is a plus.
• Experience with CTV ad platforms such as FreeWheel, Publica, or Google Ad Manager (GAM) is a plus.

Responsibilities

• Master the digital workflow between business units and Ad Operations.
• Become proficient in ad servers and order management systems, with a focus on CTV campaign execution.
• Set up and schedule digital ad campaigns accurately, including CTV-specific ad formats and delivery methods.
• Ensure proper execution of creative assets by understanding ad specs, templates, and ad tags (e.g., VAST/VPAID tags, dynamic ad insertion).
• Provide urgent support to broadcast stations and internal stakeholders, particularly for CTV ad delivery issues.
• Identify and resolve ad performance issues through detailed troubleshooting and quality assurance (QA).
• Send daily reports to stations, communicate technical information clearly, and manage service-level agreements (SLAs).
• Consistently monitor email inboxes and respond to requests promptly.
• Track campaign delivery and apply optimization strategies, such as CTV fill rate management, frequency capping, and ad podding.
• Ensure compliance with rate card adherence and revenue margins.
• Collaborate with vendors and stations while maintaining a customer-friendly attitude and providing excellent service.
• Generate reports on campaign performance, including CTV analytics (viewability, completion rates, and ad delivery metrics).

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level