Digital Campaign Manager

Townsquare Ignite•Lafayette, LA

20d

About The Position

Digital Campaign Manager – Townsquare Ignite About Townsquare Ignite: Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. Our Competitive Advantage: First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources. Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP). Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps. Massive Reach: We have access to over 250 billion impressions per day. Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service. Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions. Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. The Digital Campaign Manager Opportunity: Digital Campaign Manager acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists sales in campaign structure, buying in campaign launching, and acts as the liaison between our client services team and our local markets. This position reports to the Regional Director of Campaign Management and is ultimately responsible for the design, implementation, optimization, and reporting of digital campaigns. Success in this role comes in the form of accelerated sales and reduced campaign cancellations.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator. Experience taking the lead in interdepartmental projects.
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required

Responsibilities

Coach & develop sales professionals on our product capabilities.
Oversee technical approval of proposals being built by our sales strategists.
Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers.
Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.).
Assigns targeting segments based on experience and overall tactic mix.
Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs).
Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked.
Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams.
Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams.
Continually refine and improve continuity between all workgroups.
Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.