Digital Business Analyst ( In office, Peoria IL )

Simantel•Peoria, IL

10d•$53,000 - $80,000•Hybrid

About The Position

As a Digital Business Analyst, my objective is: To ensure all Simantel work meets the strategic and operational requirements of our clients and the agency. The outcomes I need to produce for clients are: Clients achieve their target outcomes from their work with us Ensure our work meets strategic, operational, and compliance requirements of the client Ensure all reporting from various digital marketing platforms including websites, social, media, email campaigns, and paid advertising channels is reviewed, aggregated, and validated for accuracy prior to client receipt Monitor campaigns for performance and work with the Strategist and channel partners to optimize campaigns based on client goals The outcomes I need to produce for the agency are: Develop measurement frameworks to track key performance indicators (KPIs) Define media, reporting, marketing automation, and information architecture requirements with regards to best practice and client regulations for each project Inform strategic recommendations through audits, inventories, tracking plans, and technical artifact development To produce these outcomes, I need to: Develop a comprehensive understanding of Simantel policies, procedures, and standard workflows across all service lines Partner with Strategists to understand recommended approach and translate that into actionable plans Document requirements and ensure adherence to workflow process and dependencies Support content publishing Stay update on industry trends within digital channels including web standards (user interface standards, privacy, tracking, usability, and accessibility), paid and owned media channels, and marketing automation

Requirements

Demonstrated competency in web analytics tracking and implementation including page and event level data
Foundational understanding of paid and owned media channels
Experience working with diverse teams including technical team members and specialists in the following disciplines: developers, media buyers, marketing automation consultants and configuration specialist
Attention to detail and experience managing projects with multiple interconnected steps and dependencies
Experience developing technical and functional requirements
Strong problem-solving skills and the ability to think critically and creatively
Proven experience as a Business Analyst or similar role, preferably in a digital marketing or agency setting

Nice To Haves

Google Analytics Certification
Sprout Social Certification

Responsibilities

Ensure all Simantel work meets the strategic and operational requirements of our clients and the agency.
Clients achieve their target outcomes from their work with us
Ensure our work meets strategic, operational, and compliance requirements of the client
Ensure all reporting from various digital marketing platforms including websites, social, media, email campaigns, and paid advertising channels is reviewed, aggregated, and validated for accuracy prior to client receipt
Monitor campaigns for performance and work with the Strategist and channel partners to optimize campaigns based on client goals
Develop measurement frameworks to track key performance indicators (KPIs)
Define media, reporting, marketing automation, and information architecture requirements with regards to best practice and client regulations for each project
Inform strategic recommendations through audits, inventories, tracking plans, and technical artifact development
Develop a comprehensive understanding of Simantel policies, procedures, and standard workflows across all service lines
Partner with Strategists to understand recommended approach and translate that into actionable plans
Document requirements and ensure adherence to workflow process and dependencies
Support content publishing
Stay update on industry trends within digital channels including web standards (user interface standards, privacy, tracking, usability, and accessibility), paid and owned media channels, and marketing automation