Digital Banking Experience Analyst

DFCU Financial•Dearborn, MI

33d

About The Position

As a Digital Banking Experience Analyst, you'll be responsible for optimizing digital platforms to ensure a seamless, member-centric, and high-performing user journey while supporting efforts to attract new members, enhance loyalty, and drive revenue in an increasingly digital-first industry. Deep expertise in digital financial platforms, product management, and user experience is essential for ensuring seamless, modern, and competitive digital offerings. The Opportunity: We are seeking a Digital Banking Experience Analyst to join our team in Dearborn, MI.

Requirements

Bachelor's degree in Business Administration, Marketing, Information Technology, or related field required
Minimum ten years of experience in digital banking, product management, or fintech-related roles.
Experience working with APIs, third-party integrations, and digital financial services technology.
Strong analytical, quantitative and storytelling capabilities; able to translate complex data into clear actionable insights.
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Strong understanding of digital security, fraud prevention and compliance requirements.

Nice To Haves

MBA preferred.

Responsibilities

Create and implement strategies to increase digital channel adoption, improve member experience, and achieve business objectives.
Monitor and analyze operational metrics, such as member satisfaction scores, user behavior, and transaction data to identify trends, performance gaps, and areas for improvement.
Transform data into actionable insights that drive better business decisions leveraging in-channel communication tools.
Collaborate with internal and external stakeholders to define, develop and launch new features and capabilities for digital banking products.
Drive the adoption of new technologies like AI and machine learning to personalize experiences, automate processes and improve efficiency.
Prepare proposals for digital projects and analyze the return on investment.

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