Digital Banking Experience Analyst

DFCU Financial•Dearborn, MI

3d•Hybrid

About The Position

Join the DFCU Financial team today, and discover the benefits, rewards and development opportunities from one of the largest and best managed credit unions in the country. Do you excel at creating seamless, intuitive digital experiences for users? Are you focused on optimizing platforms to deliver a high-performing, member-centric digital journey? As a Digital Banking Experience Analyst, you’ll be responsible for optimizing digital platforms to ensure a seamless, member-centric, and high-performing user journey while supporting efforts to attract new members, enhance loyalty, and drive revenue in an increasingly digital-first industry. Deep expertise in digital financial platforms, product management, and user experience is essential for ensuring seamless, modern, and competitive digital offerings. The Opportunity: We are seeking a Digital Banking Experience Analyst to join our team in Dearborn, MI.

Requirements

Bachelor’s degree in Business Administration, Marketing, Information Technology, or related field required; MBA preferred.
Minimum ten years of experience in digital banking, product management, or fintech-related roles.
Experience working with APIs, third-party integrations, and digital financial services technology.
Strong analytical, quantitative and storytelling capabilities; able to translate complex data into clear actionable insights.
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Strong understanding of digital security, fraud prevention and compliance requirements.

Nice To Haves

MBA preferred.

Responsibilities

Create and implement strategies to increase digital channel adoption, improve member experience, and achieve business objectives.
Monitor and analyze operational metrics, such as member satisfaction scores, user behavior, and transaction data to identify trends, performance gaps, and areas for improvement.
Transform data into actionable insights that drive better business decisions leveraging in-channel communication tools.
Collaborate with internal and external stakeholders to define, develop and launch new features and capabilities for digital banking products.
Drive the adoption of new technologies like AI and machine learning to personalize experiences, automate processes and improve efficiency.
Prepare proposals for digital projects and analyze the return on investment.

Benefits

Potential for a hybrid work schedule
401k plan match, dollar for dollar up to 4%
401k additional employer contribution after one year at 5%
Employee bonus program
Medical, dental and vision insurance effective date of hire
Health savings account (HSA)
Flexible spending accounts for medical and dependent care expenses
Adoption assistance for qualified expenses maximum $10,000 per child
Wellness initiatives and reimbursements
Pre-paid legal services plan
Identity protection plan
Accident supplemental plan
Short & long term disability plans paid for by company
Company provided basic life insurance of $50,000 plus supplemental for employee, spouse and child
Pet Insurance
Free financial planning assistance
Numerous fun employee events throughout the year
Volunteer and community engagement opportunities
Employee loan discounts (closed-end loans)
Service / anniversary awards
Employee discounts for company logo wear
Employee referral payouts for recruiting your friends and family
Paid lunch time
Tuition reimbursement / Education assistance
Ongoing training opportunities
Leadership development program
Paid time off
Paid holidays (13 per year)
Flexible scheduling for students