Digital Analytics Manager
About The Position
The Digital Analytics Manager at RPM Living will own the strategy, architecture, and execution of our analytics ecosystem. This role ensures RPM has a clear and accurate understanding of digital performance across platforms, empowers teams with actionable insights, and elevates how we measure success across the entire leasing journey. You will lead GA4, GTM, data governance, reporting innovation, and insight delivery across a high-growth digital organization. Your work will shape the way our teams make decisions, understand performance, and optimize marketing investments.
Requirements
- 5+ years in digital analytics, ideally within performance marketing or agency environments.
- Deep expertise in GA4, GTM, event architecture, and cross-channel measurement.
- Proven ability to implement and manage complex tagging ecosystems.
- Exceptional data storytelling skills - able to turn insights into action.
- Experience working in cross-functional, high-growth environments.
- Demonstrated ability to lead through influence.
Nice To Haves
- Multifamily, proptech, or multi-location analytics experience.
- Familiarity with CRM, property data, and leasing KPIs.
- Experience with BigQuery, SQL, or marketing mix modeling.
- Exposure to AI-powered analytics, LLMs, or automated insight generation.
Responsibilities
- Own the vision, roadmap, and governance for RPM's marketing analytics infrastructure.
- Build measurement frameworks that directly connect digital activity to leasing outcomes.
- Integrate datasets across platforms including digital services, CRM, and market data.
- Design multi-touch attribution and incrementality models tailored to multifamily.
- Lead strategy, implementation, and quality control for GA4 and GTM.
- Develop scalable tracking, event architecture, schema, and channel-level insights.
- Ensure all tagging is accurate, privacy-compliant, and operationally sustainable.
- Partner with internal and external teams to deploy advanced measurement solutions.
- Build dashboards that uncover trends in occupancy, exposure, CPL, organic visibility, paid media performance, and resident behavior.
- Surface insights proactively - highlighting risks, opportunities, and optimizations.
- Translate complex analytics into clear narratives for marketing, operations, and executive leadership.
- Analyze data to identify trends, anomalies, and opportunities, and present actionable recommendations to improve business outcomes.
- Partner closely with Paid Media, SEO, Email, Product, Operations, and Accounts to ensure analytics accelerates their performance.
- Ensure visual reporting aligns with client-facing narrative and internal strategy.
- Serve as the internal authority on measurement strategy, data quality, and insight design.
- Identify opportunities to integrate AI, automation, predictive analytics, and anomaly detection into reporting workflows.
- Continuously push RPM forward in how digital signals are interpreted and acted upon.
Benefits
- Weekly pay for all associates working onsite at an apartment community
- Comprehensive healthcare coverage available for all full-time, regular associates
- Employer-paid employee assistance, mental health, and wellness programs
- Ancillary benefits including critical illness, hospital indemnity, and accident insurance
- 401(k) with robust company match
- Opportunities for professional development, career growth, and role-based learning plans
- Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
- Paid time off plus floating holidays and volunteer days
- Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Real Estate
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
