Digital Analytics Consultant

Accenture

1d

About The Position

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: Accenture Song There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

THE WORK: Analytics Strategy Development: Partner with clients to understand their analytics needs, align on priorities, and advocate for initiatives that enhance their analytics capabilities. Oversee and guide a team conducting current-state analyses of analytics capabilities Collaborate with stakeholders to define measurement plan and develop a strategic roadmap to advance analytics maturity. Act as a thought leader, inspiring clients to adopt and expand data-driven decision-making practices. Drive Cross-Functional Solution Delivery: Lead cross-functional teams in the successful implementation of analytics solutions, ensuring alignment with strategic goals and client expectations. Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives Enable Organizational Process Evolution: Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.

Requirements

• Strategic Analytics Assessment & Road mapping: 3+ years of experience conducting comprehensive assessments of analytics capabilities
• Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
• Comprehensive Martech Expertise: Strong understanding of the Martech landscape, with 3+ years of hands-on experience working across a variety of tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
• Ability to integrate and leverage data from diverse sources (e.g., web, social, CRM, advertising, and audience data) to support marketing strategies and business objectives.
• End-to-End Strategy Execution: Expertise in leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.
• 3+ years of hands-on experience configuring tag management platforms (e.g., Adobe Data Collection, Tealium) to collect and send data to support reporting and activation needs.
• Technical Acumen: 3+ years of experience in the Adobe Ecosystem, including Adobe Analytics, Launch/Data Collection, AEP, AJO, CJA, Target and RTCDP.
• Strong familiarity of tools commonly.
• Proven ability to design, build, and deliver impactful reports and dashboards in PowerBI and/or Tableau.
• Experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.
• Consulting & Leadership Skills: Demonstrated ability to partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects.
• Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives.
• Proven ability to work creatively and analytically in a problem-solving environment.
• English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Nice To Haves

• Experience delivering client-facing projects in consulting, agency, or business-related services.
• Familiarity with audience segmentation and activation strategies using digital marketing tools.
• Proficiency in presenting solutions, insights and strategies to stakeholders through compelling storylines and visualizations in MS PowerPoint.
• Strong written and verbal communication skills in English, essential for collaboration with global stakeholders.

Responsibilities

• Partner with clients to understand their analytics needs, align on priorities, and advocate for initiatives that enhance their analytics capabilities.
• Oversee and guide a team conducting current-state analyses of analytics capabilities
• Collaborate with stakeholders to define measurement plan and develop a strategic roadmap to advance analytics maturity.
• Act as a thought leader, inspiring clients to adopt and expand data-driven decision-making practices.
• Lead cross-functional teams in the successful implementation of analytics solutions, ensuring alignment with strategic goals and client expectations.
• Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives
• Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed