Digital Advertising Specialist

Conway Regional Medical Center•Conway, AR

70d

About The Position

The Digital Advertising Specialist drives paid digital traffic across multiple platforms to promote Conway Regional's service lines, providers, and initiatives. Focused on audience targeting, budget allocation, and performance optimization, the strategist works closely with our content creators to provide data-driven insights to guide campaign strategy and maximize overall effectiveness.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Applied Data Analytics or in a related field, required
Minimum of 2 years of experience in digital advertising, paid search (Google Ads), and/or Meta advertising, required
Knowledge of fundamentals of marketing/public relations practices
Awareness of local/regional healthcare landscape and service areas
Ability to utilize effectively Microsoft Office software programs
Must possess excellent professional communication skills, both oral and written
Must possess demonstrated organizational and analytical skills to manage numerous projects, establish priorities and resolve problems
Ability to use and learn new software to complete projects
Demonstrates awareness of costs and utilization of hospital resources
Attendance at New Employee Orientation classroom program
Aggression Management Training
Successful completion of Computer-Based orientation
Successful completion of orientation skills checklist
Must be able to move intermittently throughout the workday
Must be able to speak the English language in an understandable manner
Must be of sound mind and demonstrate emotional stability in order to cope with mental and emotional stress of the position
Must possess sight and hearing senses, or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met
Must function independently, have flexibility, personal integrity, and the ability to work effectively with executive, supervisory, volunteer and hourly personnel as well as outside agencies
Must be able to lift file boxes, carry workshop materials, carry and transport office supplies and move supplies throughout the day

Nice To Haves

Preferably in an organization with a broad campaign portfolio
Experience with audience targeting, dashboards, and budget allocation strongly, preferred
Certifications such as Google Ads (Search, Display, or Video), Meta Certified Media Buying Professional, and Looker Studio, preferred

Responsibilities

Develop, manage, and optimize paid search and paid social (Meta, Google Ads, etc.) campaigns
Monitor campaign performance, identifying trends, and making data-driven recommendations for ongoing improvement
Manage campaign budgets across multiple service lines, ensuring efficient spend allocation
Build and maintain a centralized performance dashboard to track impressions, clicks, conversions, cost-per-lead across platforms and service lines
Analyze and interpret campaign data to provide actionable insights and monthly/quarterly performance reports to the Director of Marketing
Collaborate others on the marketing team to align messaging, creative assets, and landing pages with campaign goals and audience intent
Recommend targeting strategies, keywords, audiences, and placements to improve reach and engagement across digital channels
Maintain consistent UTM tagging, tracking parameters, and campaign naming conventions for accurate data attribution
Ensure all campaigns comply with brand standards, compliance regulations, HIPAA regulations, and platform advertising policies
Attends 75% of staff meetings
Participates in committees which promote staff and medical center facility growth as directed by Director/Manager and/or CRMC policy
Attends mandatory in-services and committee meetings as assigned
Adheres to dress code, conduct and attendance policies
Participate in activities that promote personal development
Must maintain all organizational education and work requirements (i.e., Annual Mandatory Education, Competencies, BLS Provider, etc.)
Other duties as assigned by management