Digital Advertising Specialist

Geear•Richmond, VA

2d•$60,000 - $70,000•Remote

About The Position

Geear, a Hubspot Diamond Partner, Google Ads Partner, & Microsoft Ads Partner, and voted one of the Best Places to Work in Virginia, is growing, and we want you to be a part of it! We're looking for an experienced Digital Advertising Specialist to support our growing client work. If you have deep expertise with Google Ads, Meta Ads, and LinkedIn ads, we’d love to hear from you! Note: Geear is based in Richmond, Virginia but currently operating 100% virtually and will continue to do so for the foreseeable future

Requirements

2-3 years hands-on experience creating and implementing digital advertising strategies
Direct experience working within Google Ads (Search, Display, Discovery/Demand Gen, YouTube Ads), Microsoft Ads, Meta, and LinkedIn advertising platforms
Hands-on experience with Google Analytics or other web analytics platforms
Ability to analyze data to drive recommendations and decisions
Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work
Superior written and verbal communication skills, coupled with highly developed interpersonal skills
High EQ (emotional intelligence)
Highly organized with excellent time management skills

Nice To Haves

CTV, Programmatic, & Audio Platforms (Spotify/Pandora) experience a plus
Google Shopping & Performance Max campaigns experience a plus
Graphic design skills a plus

Responsibilities

Build best-in-market campaigns on Google Ads, Microsoft Ads, Meta, Instagram, LinkedIn and more. You will work alongside account leaders and designers to conceptualize and execute effective digital ad campaigns.
Analyze and optimize. Test, observe, improve. We are a culture of strategic planning, agility, and data-driven results. We’ll empower you to figure out what’s working, what’s not, and adjust as necessary.
Strategy development, including keyword & audience targeting research across Search, Display, Demand Gen, Performance Max, Paid Social, CTV & Video campaigns
Campaign monitoring and optimization to maximize performance
Write ad copy and provide recommendations on creative/artwork
Create and run A/B ad tests
Work from anywhere, but travel to Richmond, VA twice yearly for our in-person retreats

Benefits

4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day work week.
Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership.
Group health, dental, vision and life insurance plans at a very low cost
401k savings plan with employer match helps you save some for later
Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you)
$2000 computer and home office allowance to make sure you have all the equipment you need to do your job well and comfortably
$500 annual education stipend
Unlimited paid time off
Training. You will be trained and certified on the latest digital marketing methods and platforms.
A clear track for career growth, increased responsibilities, and increased compensation.