Digital Advertising Specialist

B101 5wbqb•Chevy Chase, MD

69d

About The Position

Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery. Coordinate the development of online advertisements, including overseeing the creative design and content development, that meet the marketing/business objectives of clients, furthering clients' brand strategy, and promoting successful campaigns. Manage client projects from implementation to completion. Produce comprehensive reports and analysis of client campaigns including producing detailed campaign recaps. Work with internal teams/AEs to understand clients' needs and generate ideas for advertising solutions, often involving impression levels/mockups/statistics/reporting/etc. Work with Marketing department to develop internal creative that meets our business objectives to advance company's brand strategy. Fulfill and implement any and all sales objectives, at time creating microsites, building programs, implementing and updating content, etc. Set up, modify and manage online and mobile ad serving systems -- including tagging and targeting schematic, as well as advertising specs and guidelines -- as new company and product offerings evolve. Provide frequent updates to Sales on inventory and campaign delivery statuses. Maintain the QA process, including screening all incoming creative to uphold content restrictions and quality assure all booked advertisements. Assist with the development of operational best practices and campaign lessons learned that can be leveraged by Sales Explore new technologies and potential external partners that will help bolster online and mobile advertising capabilities to drive business. Other duties as assigned.

Requirements

Bachelor's degree required.
Strong attention to detail required.
Demonstrated ability to create internet based and digital media marketing solutions.
Advanced PC skills; strong experience with DFP/GAM, AdX, AdSense, WordPress, Google Analytics, Adobe Creative Suite, MS PowerPoint, Word, Excel required.
Experience with Google Ads Manager, Social Media Marketing (Facebook, LinkedIn, Twitter), SEO/PPC.
Ability to establish and maintain customer relationships, communicate effectively with a wide range of personalities in a professional and courteous manner.
Project an appropriate professional appearance and demeanor.
Ability to work in compliance with company policies and procedures.
Ability to function in a team environment.
Ability to work established schedule and other hours as needed.
Ability to communicate in English both verbally and in writing.
Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, calculator, etc.) for extended periods of time.
Ability to hear and speak clearly and follow both oral and written direction.

Nice To Haves

Completion of Google Analytics Certifications a plus.
Completion of Google Ads Certifications a plus.
Experience with Internet page creation (HTML/Java Script, Flash, and/or streaming media platforms) a plus.
Experience with programmatic selling of remnant inventory a plus.

Responsibilities

Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery.
Coordinate the development of online advertisements, including overseeing the creative design and content development, that meet the marketing/business objectives of clients, furthering clients' brand strategy, and promoting successful campaigns.
Manage client projects from implementation to completion.
Produce comprehensive reports and analysis of client campaigns including producing detailed campaign recaps.
Work with internal teams/AEs to understand clients' needs and generate ideas for advertising solutions, often involving impression levels/mockups/statistics/reporting/etc.
Work with Marketing department to develop internal creative that meets our business objectives to advance company's brand strategy.
Fulfill and implement any and all sales objectives, at time creating microsites, building programs, implementing and updating content, etc.
Set up, modify and manage online and mobile ad serving systems -- including tagging and targeting schematic, as well as advertising specs and guidelines -- as new company and product offerings evolve.
Provide frequent updates to Sales on inventory and campaign delivery statuses.
Maintain the QA process, including screening all incoming creative to uphold content restrictions and quality assure all booked advertisements.
Assist with the development of operational best practices and campaign lessons learned that can be leveraged by Sales
Explore new technologies and potential external partners that will help bolster online and mobile advertising capabilities to drive business.
Other duties as assigned.