Digital Advertising Operations Specialist

Mediassociates • Newtown, CT

3d • Hybrid

About The Position

Overview: Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are seeking a Digital Ad Ops Specialist who will play an important role in our future growth plans.
Job Summary
The individual in this role will support the execution and optimization of digital advertising campaigns across multiple platforms, primarily CM360 and other campaign management/marketing operations tools. This role involves trafficking, QA, and reporting, as well as collaborating with cross-functional teams to ensure accurate campaign set-up and delivery. Responsibilities also include maintaining operational workflows, identifying minor process improvements, and contributing to the growth of ad operations best practices.

Requirements

• Bachelor's degree or relevant internship/work experience in marketing, advertising, communications, or a related technical field
• 1–3 years of experience in Ad Operations, digital advertising, or a related role
• Experience with Ad Servers (Campaign Manager 360 (CM360) preferred), Media Ocean (Prisma) and DSPs.
• Knowledge of digital ad operations processes, including trafficking and QA of ad tags
• Strong analytical, problem-solving, and organizational skills with attention to detail
• Proficiency in Microsoft Office, particularly Excel (VLOOKUPs, pivot tables), Word, and PowerPoint
• Clear communication skills for internal and external collaboration
• Time management skills with the ability to manage multiple projects

Nice To Haves

• Basic understanding of HTML and JavaScript is a plus

Responsibilities

• Execute and QA digital campaigns in CM360, IAS, and Innovid, including ad trafficking and campaign setup within Demand Side Platforms (DSPs).
• Monitor live campaigns to ensure ads are delivering accurately and on schedule, identifying and resolving minor issues.
• Collaborate with Account, Digital Activation, Analytics, and external partners to ensure smooth campaign execution and high-quality deliverables.
• Maintain organized documentation and follow established workflows while identifying minor opportunities for efficiency improvements.
• Communicate campaign updates and technical details clearly to non-technical teams both internally and externally.
• Stay up to date with industry trends and support continuous improvement of ad operations processes and tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees