Digital Adoption Specialist II

Unum Group • Atlanta, GA

2d • $80,630 - $165,500

About The Position

Our Fortune 500 company is driving a digital transformation and looking for forward-thinking innovators to disrupt how our industry thinks about and uses technology. As one of the world's leading employee benefits providers, we help millions of people gain affordable access to benefits that help them protect their families, their finances and their futures. Are you an asker of questions, a solver of problems, and a challenger of the status quo? Our mission is to provide a differentiated customer experience and exceed the expectations people have of technology at any company — not just insurers. We are seeking individuals to join our team of talented IT professionals who share never-ending passion and an unwavering focus on our customer experience. Team members comfortable working in an agile, fast-paced, and delivery-focused environment thrive in our environment where we value an entrepreneurial spirit and those who challenge the status-quo. Unum is changing, and we’re excited about what’s next. Join us. General Summary: This role works in partnership with the Principal Digital Adoption Leads and journey stakeholders to drive adoption and engagement across Unum’s digital platforms. This role primarily acts as a project manager for tactical outbound adoption campaigns while coordinating digital content creation and supporting the field to improve the end-to-end user experience across internal or external audiences. You will help execute on digital awareness initiatives, synthesize data to craft compelling adoption stories, and equip stakeholders with omnichannel resources to promote digital behaviors along with client platform readiness. With a primary focus on cross-functional partnership, this role leverages established enterprise and field-level strategies to effectively direct customers toward sustained digital engagement.

Requirements

• Bachelor’s degree or equivalent relevant business experience required
• 5-7 years of experience with digital product development and/or digital transformation marketing campaigns.
• Experience with adoption strategies for digital properties, including search engine optimization (SEO), social media, and content management.
• Detail-oriented project planning and execution with the ability to manage multiple deliverables in parallel under tight timelines
• Ability to apply a holistic adoption strategy across numerous customer channels
• Diverse communication skills that include visual storytelling, actionable data interpretation, and the creation of concise, effective presentations.
• Collaborative, creative mindset with sharp critical thinking skills to help problem solve and strategize out-of-the-box solutions.
• Understanding of digital product functionality, business operations, and user behavior, remaining abreast of upcoming new features to identify potential adoption opportunities.

Nice To Haves

• Familiarity with marketing automation, content management, and project management platforms such as HubSpot, Salesforce, SharePoint, and Monday.com would be beneficial.
• Experience using data tools such as Google Analytics, FullStory, Tableau, and Power BI to inform campaign strategy and the design of tactical assets.

Responsibilities

• Assist in the development and execution of overarching strategic roadmaps in partnership with the Principal Digital Adoption Lead.
• Foster stakeholder relationships across one or more sub-journeys.
• Support Digital Adoption Leads in the and implementation of omnichannel campaigns, including email, SMS, web, print, and IVR.
• Collaborate with Sr. Digital Adoption Specialist and/or Principal Leads to align cross functional partners by helping coordinate campaign initiatives, goals, priorities, milestones, and consistent messaging.
• Assist in the development and maintenance of enablement assets, resource libraries (e.g., AskUnum, Client Portals, Fox), and onboarding materials.
• Capture actionable feedback from the field, clients, and target audiences to continuously improve Adoption assets.
• Support content and messaging customization for target audiences, stakeholders, or product updates.
• Collaborate with Production team to create, enhance, and maintain a diverse array of tactical campaign assets.
• Help Sr. Digital Adoption Specialist to facilitate educational sessions and walkthroughs for field, client, or internal audiences.
• Aid in maintenance of project tracking tools and asset compliance reviews.
• Stay informed on digital platform changes, industry trends, and competitor strategies to inform engagement strategy.

Benefits

• Our company is built on helping individuals and families, and this starts with our employees. We want employees to maintain a positive balance, which is why we provide access to the benefits and resources they need to invest in themselves.
• From our onsite fitness facilities and generous paid time off to employee professional development programs, we are committed to helping employees live and work their best – both inside and outside the office.
• Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.
• The base salary range for applicants for this position is listed below.
• Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.
• $80,630.00-$165,500.00
• Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not.
• All benefits are subject to the terms and conditions of individual Plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees