Digital Ad Product Manager, Channel Innovation

American City Business Journals • Charlotte, NC

3d

About The Position

Own and grow channel products

Lead the monetization strategy for newsletters and email products (placement
packaging, pricing logic, tiering, targeting, performance benchmarks).
Define and test new channel offerings – exploring social media, short‑form
video and other emerging media formats.

Drive pilots from idea to scale

Translate concepts into clear product specs, and go‑to‑market packages; run
test‑and‑learn pilots, measure outcomes, and decide when to scale, iterate,
or sunset.
Work with UX and development teams, as well as AI vibe coding tools, to turn
ideas into prototypes and fully realized solutions, iterating through
feedback.

Enable sales & marketing

Build positioning, sales materials, pricing, and training that make it easy
for sellers to go to market.
Guide marketing and positioning efforts for owned products including email
and content campaigns created to increase awareness and leads for local
markets.

Operate with data

Monitor product performance, identify yield opportunities, and propose
optimizations to pricing, packaging, or delivery.
Establish relationships with local sales teams to get market feedback on
product needs; incorporate that feedback throughout product development
cycles

Collaborate cross‑functionally

Work closely with advertising operations, client experience, editorial,
design and development, marketing, and local market sales teams; coordinate
with external partners or vendors when needed.
Work with sales development and training teams to support local market
product adoption efforts.
Contribute to release cycles and product process improvements.

Requirements

• 5–7+ years in digital product management or within media, advertising, or a related B2B environment.
• Proven experience constructing and pricing products (e.g., newsletters, email sponsorships) and/or social/short‑form media offerings.
• Strong analytical skills with comfort in dashboards and data, and interpreting performance into actions.
• Excellent go-to-market instincts: you can turn complex capabilities into simple, sellable products with clear value and outcomes.
• Natural project leadership: organized, proactive, and effective at coordinating stakeholders to deliver on time.
• Project management skills: ability to translate build of a product into clear steps and timelines.

Responsibilities

• Lead the monetization strategy for newsletters and email products (placement packaging, pricing logic, tiering, targeting, performance benchmarks).
• Define and test new channel offerings – exploring social media, short‑form video and other emerging media formats.
• Translate concepts into clear product specs, and go‑to‑market packages; run test‑and‑learn pilots, measure outcomes, and decide when to scale, iterate, or sunset.
• Work with UX and development teams, as well as AI vibe coding tools, to turn ideas into prototypes and fully realized solutions, iterating through feedback.
• Build positioning, sales materials, pricing, and training that make it easy for sellers to go to market.
• Guide marketing and positioning efforts for owned products including email and content campaigns created to increase awareness and leads for local markets.
• Monitor product performance, identify yield opportunities, and propose optimizations to pricing, packaging, or delivery.
• Establish relationships with local sales teams to get market feedback on product needs; incorporate that feedback throughout product development cycles
• Work closely with advertising operations, client experience, editorial, design and development, marketing, and local market sales teams; coordinate with external partners or vendors when needed.
• Work with sales development and training teams to support local market product adoption efforts.
• Contribute to release cycles and product process improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed