DIGITAL ACCOUNT EXECUTIVE

Nexstar Media Group Inc.•Austin, TX

58d

About The Position

KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Account Executive to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You'll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community. What does a Digital Account Executive do? A KXAN Digital Account Executive generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client's goals and objectives.

Requirements

Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience
Valid driver's license with an acceptable driving record
Experience achieving long-range objectives and implementing the strategies and actions to achieve them
Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred

Responsibilities

Implements digital strategies to consistently grow revenue and exceed revenue goals.
Establishes credible relationships with local business community
Makes sales calls on prospective clients
Effective closer
Develops and executes go-to-market sales strategies and tactics that results in exceeding personal and company revenue targets
Prepares and delivers sales presentations to clients
Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible
Provides clients with information regarding rates for advertising placement in all media.
Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients
Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns.
Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration
Performs other duties as assigned