Digital Account Executive - B2B Tech

The Hoffman Agency•Boston, MA

3d•$55,000 - $62,000•Onsite

About The Position

We are an integrated communications consultancy that solves business problems for tech companies, and while our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities. Now, more than ever, we’re looking for capable and creative individuals, eager to help us seize the plethora of opportunities knocking down our metaphorical door – in this case as a Digital Account Executive!

Requirements

Baseline understanding of social media best practices
Develop content, platform and campaign strategies based on specific objectives and content needs of individual clients
Ability to pinch hit as a copywriter
Project management (including ability to prioritize)
Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
1-3 years of public relations experience (agency experience is preferred)
Report into one of our office locations (Boston, Portland, or San Jose)
Constantly thinking about social media and how our brands can communicate on these platforms
Thirst for learning about technology, social media, and marketing
Cultivate teamwork and a mentality that the team’s success is everyone’s success
knack for taking complex information and reshaping it so others can understand it
Can problem-solve and loves a challenge
Has a sense of humor (required)

Nice To Haves

Understanding of the following, a plus:
Data analytics and supporting tools like Google Analytics
Paid social campaign management and execution
Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
SEO, SEM, PPC and other acronyms that fall under the digital umbrella
Marketing automation platforms like HubSpot and/or Marketo is also a plus

Responsibilities

Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
Ideate and create quality, error free work on multiple social and digital channels
Write compelling, quality social copy that engages
Manage online communities
Measure success on each platform sharing actionable insights with your account teams and clients
Utilize our digital tech stack to work smarter and measure performance
Work with the PR teams to uncover opportunities to expand the engagement into digital
Support new business and current client research efforts through social listening tools
Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
Believe in the adage for content, “show, don’t tell”
Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
Work with creative to craft visual stories we can tell on social media
Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
Collaborate across the agency to produce good work!