GALE Development Program - Strategy

GALENew York, NY
21h$68,000 - $68,000Hybrid

About The Position

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace YOUR IMPACT The GALE Development Program is a one-year hands-on program that will set you upon the path of a career in Strategy. The Strategy Development Program Associate will support the Strategy team across loyalty, CRM, brand, and integrated marketing consulting engagements. Partnering closely with senior strategists, you’ll conduct competitive and market research, analyze customer and channel trends, and synthesize inputs into clear, client-ready insights—including performance reporting and readouts. You’ll help connect those insights to client objectives and business challenges, contributing to briefs, strategic approaches, and actionable recommendations that inform business plans. You’ll also collaborate with cross-functional teams at GALE—including Research, Client Partners, Creative, and MarTech—to support cohesive, well-rounded client solutions. This program will start on June 2nd, 2026. PROGRAM STRUCTURE: The one year program is split into two phases: the learning phase and the mentorship phase. During the learning phase, you will focus on the fundamentals of Strategy, spanning loyalty, audience segmentation, CRM, brand, and integrated marketing. You will also build core consulting skills, including conducting desktop research and developing insights, analyzing data, writing strategic briefs, and crafting clear, compelling storylines and presentations. The learning phase will culminate with a Capstone project (Mini case study) which will test your skills and knowledge and highlight your areas of strength and improvement. Upon completion of the learning phase, you will be paired with a career coach and a peer mentor and work on client work for the remainder of the year to hone your skills in Strategy. At the end of the Development Program, there may be an opportunity to pursue a role in Strategy, based on performance and business needs.

Requirements

  • Proactive, self-starter mentality, a resourceful and strong problem-solver.
  • Curious and creative mindset.
  • Client ready, with a level of professionalism and polish to represent the agency.
  • Resourceful, with an ability to navigate ambiguity and solve problems.
  • Consulting skillset, with the ability to translate business problems into insights and actionable recommendations.
  • Uses data and analysis to inform strategic recommendations while remaining comfortable making decisions in situations where information is incomplete or evolving
  • Highly collaborative, passionate, and dedicated to your own development.
  • Takes initiative, ownership and accountability.
  • Excited to learn how the organization functions and develop new skills.
  • Passionate about contributing to GALE’s continued growth.
  • Genuine enthusiasm for consulting, advertising, creative, technology and digital marketing.
  • Ability to manage multiple projects in a fast-paced, deadline driven environment.
  • Must be detail-oriented and have strong organizational and time management skills.

Responsibilities

  • Support the Strategy team across loyalty, CRM, brand, and integrated marketing consulting engagements.
  • Conduct competitive and market research.
  • Analyze customer and channel trends.
  • Synthesize inputs into clear, client-ready insights—including performance reporting and readouts.
  • Help connect those insights to client objectives and business challenges.
  • Contribute to briefs, strategic approaches, and actionable recommendations that inform business plans.
  • Collaborate with cross-functional teams at GALE—including Research, Client Partners, Creative, and MarTech—to support cohesive, well-rounded client solutions.
  • Apply Strategy Bootcamp learnings by completing a mini case study, translating a business problem into insights and clear, actionable recommendations.
  • Gain hands-on experience across key areas of Strategy by contributing to a range of client projects and workstreams (with rotations through business strategy, marketing strategy and brand strategy projects).
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