Deputy Director of Marketing and Communications

Year Up • Tampa, FL

1d • Hybrid

About The Position

OVERVIEW Year Up United seeks an experienced, strategic, and outcomes-driven leader to serve as Deputy Director of Marketing and Communications, responsible for leading the integrated execution of enterprise marketing and strategic communications strategies that elevate the organization’s brand, strengthen internal alignment, and drive measurable recruitment, revenue, and partnership outcomes. Reporting to the Chief Operating Officer, this role provides day-to-day leadership across Marketing and Communications, including brand, digital, advertising, B2B go-to-market, executive communications support, media strategy, internal communications, thought leadership amplification, research synthesis, events, and sales enablement. The Deputy Director will help operationalize a unified Marketing & Strategic Communications function, ensuring brand storytelling, campaign execution, digital presence, internal messaging, and commercialization efforts are aligned to Year Up United’s mission and revenue goals. This is a hybrid role requiring regular in-person engagement. Applicants must live within a reasonable commutable distance to a Year Up United location, with a preference for Eastern or Central time zone.

Requirements

• 12+ years of progressive leadership experience spanning marketing and communications, with at least 5 years managing teams.
• Demonstrated success leading integrated marketing and communications strategies.
• Strong expertise across digital marketing, advertising, PR coordination, executive communications support, internal communications, and content strategy.
• Experience developing and executing B2B go-to-market strategies.
• Exceptional analytical skills and ability to translate data into insights.
• Experience managing complex stakeholder environments.
• Financial acumen and experience managing budgets and vendors.
• A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to the mission of Year Up United
• Understanding of the Opportunity Divide and its drivers
• Commitment to Belonging

Responsibilities

• Lead and integrate the Marketing and Communications team across brand, digital, advertising, social media, PR coordination, executive communications support, internal communications, events, research synthesis, and market intelligence.
• Establish clear operating rhythms, workflows, and shared strategic priorities.
• Foster a high-expectations, high-support culture grounded in collaboration, innovation, equity, and data-driven learning.
• Supervise and mentor team members, ensuring accountability and professional growth.
• Oversee agency and vendor partnerships.
• Drive adoption of marketing technology, CRM integrations, analytics platforms, and automation tools.
• Serve as steward of Year Up United’s brand identity and messaging architecture.
• Ensure consistent articulation of YUU’s value proposition across audiences.
• Partner with Executive Leadership to support executive visibility and thought leadership.
• Develop frameworks for proactive communications and issues management.
• Guide synthesis of research and evaluation findings into messaging tools.
• Lead development and execution of integrated B2B go-to-market strategies.
• Collaborate cross-functionally to align brand strategy and audience targeting.
• Build campaigns and content that articulate differentiated value propositions.
• Equip internal teams with compelling sales enablement materials.
• Align marketing strategies to mission and revenue objectives.
• Establish KPIs and leverage analytics to demonstrate impact.
• Oversee internal communications strategy to inform, educate, and connect staff.
• Establish standards and processes for enterprise employee communications.
• Ensure alignment between enterprise priorities and internal messaging.
• Support culture-building initiatives through storytelling and recognition.
• Advance Year Up United’s visibility within the workforce development ecosystem.
• Oversee execution of media strategy and coordination of response.
• Support crisis communications planning.
• Oversee enterprise events, including graduations, alumni summits, and partner convenings.
• Develop and manage the integrated Marketing & Communications budget.
• Reallocate resources strategically to support priority markets.
• Implement process improvements to strengthen coordination.
• Ensure compliance with organizational standards and best practices.
• Serve as a mentor and coach for a small number of current students.
• Participate in weekly group sessions and learning community activities.
• Engage in staff meetings and professional development.

Benefits

• Comprehensive healthcare options and dental coverage
• 401(k) match for eligible participants
• Earn three weeks paid vacation in first year of employment; four weeks after initial year.
• Funds available to support staff in achieving career objectives ($2,500 per year)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees