Dental Marketing Specialist

Specialized Dental Partners•Mesa, AZ

49d•$51,000 - $72,000

About The Position

We are seeking a Dental Marketing Specialist for our specialized dental practices. You'll play an essential role in maintaining and growing strong B2B referral relationships with general dentists. Your efforts will directly support the success of the practice by ensuring we remain top-of-mind, well-represented, and trusted within the local dental community. Schedule: Full Time, Monday - Friday Locations: This role requires local travel to referring offices. While drive time may vary, the expected travel radius is approximately 20–30 miles. Reliable transportation and flexibility are essential for this position.

Requirements

High School Diploma or GED
3+ Years experience in B2B and B2C marketing

Nice To Haves

Bachelor's degree coursework in communications, public relations, marketing, or a related field
Strong organization skills
Team player with strong interpersonal skills
Exceptional verbal and written communication skills

Responsibilities

Referral Office Outreach (B2B Marketing)
Maintain regular, friendly contact with general dental offices through in-person visits, seasonal drop-offs, and ongoing check-ins.
Serve as a trusted, approachable representative of our practice.
Personalize your outreach to suit each office’s preferences and communication style.
Log insights, preferences, and opportunities after each visit for future engagement.
Event Planning & Referral Engagement
Organize and support events such as:
Continuing Education (CE) courses
Lunch & learns
Open houses and referral appreciation events
Manage event logistics including invitations, catering, supplies, and follow-up communication.
Collaborate with the Practice Manager and Area Marketing Manager as needed for execution.
Campaign Execution & Collateral Support
Help roll out seasonal or specialty-targeted campaigns.
Coordinate the creation and delivery of marketing materials such as flyers, postcards, and branded giveaways.
Tailor messaging to suit each office or event for maximum impact.
Social Media & Content Support (may be outsourced)
Assist in sourcing or capturing content (with permission) for internal or external use.
Share photos from events or visits that reflect our brand tone and community presence.
Collaborate with the Area Marketing Manager on broader digital marketing campaigns as needed.
Administrative Support & Reporting
Maintain a log or CRM record of outreach activities, referral office visits, and follow-ups.
Track marketing efforts and use insights to improve strategies.
Manage inventory and coordinate reorders of promotional materials and supplies.
Communicate regularly with the Practice Manager and Area Marketing Manager for alignment.