Demand Marketing Intern

Trimble Inc. • Princeton, NJ

24d • $21 - $26

About The Position

Trimble is looking for an enthusiastic and data-driven Marketing & Data Intern to join our marketing team. This is a unique opportunity to gain hands-on experience in a high-growth area of B2B marketing, focusing on using data to define target audiences and map the buyer’s journeys. You will play a key role in supporting our Account-Based Marketing initiatives, bridging the gap between data analysis and targeted marketing execution.

Requirements

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Data Science, Analytics, or a related field.
• Strong academic foundation or demonstrable interest in both marketing principles and data analysis.
• Knowledge of CRM (Salesforce) or Marketing Automation platforms (Marketo, HubSpot), or any ABM-specific tools (e.g., Demandbase, Terminus).
• Familiarity with marketing concepts like B2B funnel stages, lead generation, and customer journey mapping.
• Basic proficiency in data manipulation and analysis tools (Microsoft Excel or Google Sheets).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Highly organized, self-motivated, and eager to learn in a fast-paced environment.

Responsibilities

• Analyze and segment target accounts by leveraging CRM data, firmographics, and buying intent signals to define our Ideal Customer Profile (ICP) and build high-priority ABM lists.
• Support the team by analyzing account-level engagement data (website, email, content consumption) to refine audience lists and identify key decision-maker personas.
• Contribute to reporting and analysis on ABM campaign performance, providing insights on how to optimize audience targeting and journey stages.
• Collaborate with the ABM and Content teams to document and visualize the buyer's journey for key target accounts.
• Help map content and marketing touchpoints to specific stages of the defined customer journeys (Awareness, Consideration, Decision).
• Participate in cross-functional meetings with Sales, Sales Development, and Product teams to ensure alignment on ABM strategy and execution.
• Support critical administrative tasks, including CRM data quality, process documentation, and asset organization.

Benefits

• Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
• Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

What This Job Offers

• Career Level: Intern
• Number of Employees: 1,001-5,000 employees