Demand Management Specialist 4

Hyland

30d

About The Position

The Demand Management Specialist 4 is responsible for owning the end-to-end pipeline operating system across all sources (MKTG SDR Sales Partner) for a given vertical or geography. This position diagnoses pipeline gaps by source stage segment/solution and drive cross-functional completion with Programs Field/ABM SDR Sales Alliances PMM and RevOps. The Demand Management Specialist 4 is responsible for connecting marketing campaigns intent data buyer journey insights sales plays and sales engagement motions into an integrated calendar of programs that accelerate new pipeline creation and pipeline progression.

Requirements

Bachelor's degree or equivalent experience
10+ years enterprise B2B SaaS across Demand/RevOps/SDR
Proven leadership building cross-functional programs that scale across enterprise and global markets.
Strong operational mindset with experience in CRM MAP intent platforms routing engines and sales engagement tools.
Proven record influencing without authority; crisp leadership narratives that turn data into shipped fixes.
Excellent communicator with experience influencing senior stakeholders across Sales SDR Product RevOps and Marketing.
Ability to convert data and insights into orchestrated actions plays and measurable outcomes.
Ability to provide guidance and support to developing team members
Deep understanding of buyer journeys pipeline stages ABM and opportunity management in complex B2B environments.
Expert in funnel diagnostics cohort/velocity analysis attribution reconciliation.
Hands-on with Salesforce Marketo Salesloft ABM/intent PRM/partner objects and BI.
Up to 30% travel time required

Responsibilities

Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions.
Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage.
Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation.
Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps.
Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations.
Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner.
Stand up remediation workstreams with owners to ensure successfully delivery of programs and results. Track due dates to closure in a completion dashboard.
Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and RevOps.
Partner closely with Field Marketing to localize plays content and programs for geos/segments.
Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives.
Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships
Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends
Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team
Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events).
Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately.
Recommend optimizations to plays content cadence steps segmentation and routing.
Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning. Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams.
Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team. Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program.
Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities.
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy