MDpanel-posted about 1 month ago
Full-time • Mid Level
Los Angeles, CA
101-250 employees

The Demand & Lead Generation Manager is responsible for developing, executing, and optimizing MDpanel’s multi-channel marketing engine across all business lines—including IME, QME, and ancillary medical-legal services. This is a hands-on role focused on pipeline creation across insurance carriers, defense law firms, TPAs, employers, and physician audiences. You will help shape strategy, build campaigns, manage performance, and partner closely with Sales, Operations, and Physician Recruiting to drive predictable growth in a fast-paced, scaling environment.

  • Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets.
  • Define buyer personas, segmentation, and multi-channel acquisition plans.
  • Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals.
  • Manage budget allocation across paid media, events, and content programs.
  • Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing.
  • Produce outbound and inbound marketing assets (landing pages, nurture flows, case studies, thought leadership, sales enablement collateral).
  • Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems.
  • Align closely with SDRs and Sales on messaging, sequencing, and handoff processes.
  • Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics.
  • Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates.
  • Build dashboards and deliver monthly and quarterly performance reviews to leadership.
  • Refine attribution modeling to support investment decisions and forecasting.
  • Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support all top-of-funnel acquisition initiatives.
  • Manage relationships with external digital agencies, contractors, and platform vendors.
  • Act as an internal expert for demand generation and B2B growth strategy.
  • 4- 8 years of B2B demand generation or performance marketing experience; healthcare services, insurance, legal, or professional services experience strongly preferred.
  • Proven track record of generating measurable pipeline impact across multi-channel campaigns.
  • Proficiency in marketing automation and CRM platforms
  • Strong understanding of digital channels, SEO/SEM, LinkedIn advertising, email marketing, and ABM approaches.
  • Strong analytical skills and comfort working with dashboards and campaign data.
  • Excellent communication and cross-functional collaboration abilities.
  • Highly organized, self-directed, and able to thrive in a scaling, fast-paced environment.
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