Demand Generation

Vellum•New York, NY

196d

About The Position

About the role What it means to join us at this stage Joining Vellum this early means that you’re going to play a huge part in guiding both the business and cultural evolution of the company. Together, we’re going to face the hardest GTM challenges this journey has to offer head-on. As the team grows, you’ll be the battle hardened expert that everyone looks towards for guidance. With great power comes great responsibility :) What you’re signing up for We’re looking for an experienced Demand Generation lead to help us drive demand through a wide variety of experiments. We have a core inbound/SEO/social channel working, and now our goal is to amplify marketing efforts. More than anything, the role will require rigorous experimentation, data analysis & doubling down on what works best. You will be measured on opportunities created for sales, here’s a list of things you could be working on:

Requirements

experienced Demand Generation lead
rigorous experimentation
data analysis

Responsibilities

Paid advertising across multiple channels
Lead and execute our paid search and social strategy across platforms (Google, LinkedIn, Reddit, Twitter, etc.)
Experiment with diverse copy, landing pages, and campaigns to drive high-intent leads.
Continuously optimize ads and use data to decide which ads to scale up.
Events, both in-person conferences and webinars
Identify and secure speaking or sponsoring opportunities for Vellum's leadership. Coordinate all aspects of speaker engagements, including presentation development, logistics, and follow-up activities.
Collaborate closely with our sales team to ensure effective pre-event and post-event prospect outreach and nurturing.
Develop event goals and track metrics that are essential to the success of all Vellum’s events, such as: promotion tactics, leads, and opportunities created.
Account Based Marketing
Craft and execute email campaigns to engage and convert target accounts.
Utilize insights from our own product data to deliver highly personalized and contextual emails.
Serving as a cultural pillar of the team