Demand Generation Strategist - Data Centers

Eaton Corporation•Raleigh, NC

17h•Remote

About The Position

The role of Demand Generation Marketing Communications Strategist is a new and exciting opportunity within the Marketing Communications team in Eaton’s Electrical Sector-Americas (ES-A). This position is responsible for segment and customer-focused marketing communications strategy and corresponding results in ES-A. The Demand Generation Marketing Communications Strategist will collaborate with global and regional teams to develop, localize, execute, measure and optimize marketing campaigns to support business growth. This role will drive customer-focused, outcomes-driven marketing initiatives and requires collaboration with sales, product marketing and other marketing communications teams to ensure cohesive and effective campaign activation.

Requirements

Bachelor’s degree from an accredited institution
Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy and sales enablement strategy
Marketing experience within a technical organization

Nice To Haves

Experience working/partnering with sales or customer-facing organization
Adept at analyzing digital marketing data for campaign optimization
Experience with marketing communications strategy development
Electrical product, market and channel knowledge
Data center experience
Aptitude for understanding and explaining highly technical information
Experience with and/or aptitude for learning and adopting tools in the marketing technology stack

Responsibilities

Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum.
Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.
Augment content to address regional-specific requirements and challenges that drive buyers to act.
Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey.
Develop and drive the strategy for regional tradeshows and events, and lead planning meetings with stakeholders and execution teams.
Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets.
Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion.
Ensure that lead follow-up and outbound sales messaging align to and support campaign content.
Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person.
Monitor, analyze and continually improve campaign performance, customer engagement and the quality of leads generated to support revenue growth.
Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications.
Effectively manage budget allocations; provide accurate forecasts; process, track and reconcile expenses.
Collaborate closely with the ES-A sales team to develop a deep understanding of the target audience, including needs/challenges/jobs to be done, ideal customer profiles, personas, buyers’ journey and market trends; and to support selling efforts with relevant sales enablement tools and AQLs/MQLs.
Collaborate closely with the Segment Content Marketing and Campaigns Center of Excellence (CoE) to provide input to the development of enterprise-wide campaign messaging, positioning and content.
Collaborate closely with the ES-A product line marketing and product marketing communications teams to ensure products, services and solutions that address customer challenges are properly promoted to the target audiences, including through segment integrated campaigns.
Collaborate closely with Marketing communications counterparts in Canada and LATAM to share strategies and plans for country-specific campaign activation.
Collaborate closely with the Channel marketing team to ensure campaign messaging and assets are provided to channel partners for their marketing efforts.