Demand Generation Strategist - Data Center

Eaton Corporation•Raleigh, NC

37d

About The Position

This position is responsible segment and customer-focused marketing communications strategy and corresponding results in ES-A. The Demand Generation Marketing Communications Strategist will collaborate with global and regional teams to develop, localize, execute, measure and optimize marketing campaigns to support business growth. This role will drive customer-focused, outcomes-driven marketing initiatives and requires collaboration with sales, product marketing and other marketing communications teams to ensure cohesive and effective campaign activation.

Requirements

Bachelor's degree from an accredited institution
Minimum 10 years' experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow and sales enablement strategy
Relocation is not available. Candidates must currently reside within a 50 mile radius of Moon Township, PA, Raleigh, NC or Beachwood, OH.
Adept at analyzing digital marketing data for campaign optimization
Aptitude for understanding and explaining highly technical information
Experience with and/or aptitude for learning and adopting tools in the marketing technology stack
Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)
Innovative, self-starter with energetic enthusiasm for a matrix team environment
Ability to build rapport across the business and cross-functional teams
Digital mindset
Ability to analyze data and derive actionable insights from campaign data
Strategic agility and the ability to navigate between strategic and tactical
Superior verbal and written communication skills

Responsibilities

Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum.
Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.
Augment content to address regional-specific requirements and challenges that drive buyers to act.
Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey.
Develop and drive the strategy for regional tradeshows and events, and lead planning meetings with stakeholders and execution teams.
Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets.
Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion.
Ensure that lead follow-up and outbound sales messaging align to and support campaign content.
Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person.
Collaborate closely with the following global and regional teams to develop ES-A marketing communications strategies aligned with commercial goals and market positioning.