Demand Generation Specialist - Remote

PCNA • New Kensington, PA

25d • Remote

About The Position

The primary goal of the Demand Generation Specialist is to drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior. You will be responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.

Requirements

• Strong written communication skills and ability to craft customer facing emails
• Strong verbal communication skills both over phone and videoconferencing
• High energy and enthusiasm for helping customers
• Customer focus and adaptability to different personality types
• Ability to multi-task, set priorities and manage time effectively
• Desire to learn new technology and modern sales tools
• Proficient in Salesforce
• Experience with Microsoft Outlook
• Bachelor's degree preferred, high school diploma or equivalent required
• 5 years’ experience in customer service, account management, business development, or related
• Must be located in one of the following states: Florida, Georgia, Illinois, Kentucky, Massachusetts, Michigan, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, or Texas.

Nice To Haves

• Experience with PowerPoint and Excel preferred
• Experience with Highspot sales enablement tool preferred
• Experience in the promotional products industry preferred

Responsibilities

• Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA
• Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA
• Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual, order samples, and utilize knowledge centers
• Educate customer on “who is PCNA” including products, services, and how to place an order
• Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities
• Offer samples or other incentives to maintain engagement and interest with lead
• Facilitate lead transition to customer service or inside sales rep with “order ready” customer
• Document a summary of the opportunity in CRM for effective handoff

Benefits

• Comprehensive healthcare and benefits packages including medical, vision, dental, short-term disability, and more!
• Flexible scheduling
• 401k Matching
• Generous Paid Time Off and Holidays
• PCNA Cares Share Fund – donating to teammates in times of need

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED