Demand Generation Manager
About The Position
Pop! Promos is looking to add a Demand Generation Manager to our growing team! This role is for you if you have experience building campaigns that move the needle and live for the moment when a strategy clicks and revenue accelerates. If you're ready to own the entire demand engine for a fast-growing, award-winning company that's reshaping the promotional products industry and you want to do it alongside a team that actually has fun, let's talk! As the Demand Generation Manager, you will lead Pop!'s end-to-end demand engine, owning everything from strategic planning to campaign execution, analytics, and optimization. You'll work closely with the Director of Marketing to develop integrated campaigns that drive awareness, engagement, lead generation, and pipeline growth across paid media, content, ABM, webinars, and events. You'll manage a creative, high-performing marketing team while partnering directly with Sales, Business Operations, and Product Development to ensure every campaign resonates with our customers and moves revenue forward. This is a role where data, strategy, and execution meet—and where your decisions directly impact growth. Pop! Promos is one of the fastest-growing suppliers in the $25 billion promotional products industry. We create on trend, full color, promotional products that help brands stand out and connect with their audiences. Voted one of PPAI's 2025 "Greatest Companies to Work For" in our industry, we pride ourselves on our great company culture and strong values, propelled by our ambitious and forward-thinking team.
Requirements
- Bachelor's degree in Marketing or a related field
- 5 - 8+ years of experience in B2B or B2B2C marketing, with at least 3+ years of people management experience
- Strong working knowledge of paid media channels, ABM strategies, and content marketing.
- Hands-on experience with CRM, marketing automation, and analytics platforms (HubSpot, Salesforce, Google Analytics, or similar).
- Demonstrated ability to build integrated campaigns that drive measurable pipeline impact.
- Comfort with data analysis and a genuine conviction that decisions should be rooted in metrics, not hunches.
- Self motivated and able to multitask.
Nice To Haves
- Bonus points for experience with Claude Cowork.
Responsibilities
- Develop and own the overall demand generation strategy across campaigns, paid media, content, ABM, webinars, and events.
- Build integrated, multi-channel programs that drive awareness, engagement, qualified lead generation, and pipeline growth.
- Oversee campaigns from concept through execution, ensuring messaging, creative, and channel strategy align with business objectives.
- Monitor and report on campaign performance, providing insights and recommendations to the Director of Marketing.
- Lead cross-functional collaboration with Sales and Product Development to ensure campaigns resonate and support overall strategy.
- Set and track KPIs including lead volume, funnel conversion rates, customer acquisition costs (CAC), and campaign ROI
- Manage and coach a creative marketing team - setting expectations, developing talent, and fostering ownership and accountability
- Partner with Business Operations on automation, lead scoring, attribution, data quality, and marketing technology enhancements.
Benefits
- Competitive base salary commensurate with experience and market
- Comprehensive Benefit Package including health Insurance, dental and vision, STD and LTD, company paid Life Insurance and retirement plan with company match.
- Hybrid work environment, Paid time off, company holidays and flex holidays
- Frequent company-sponsored team activities
- Exceptional career advancement opportunities
- Fun, dog friendly office
- Summer Fridays
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What This Job Offers
Job Type
Full-time
Career Level
Manager
