Demand Generation Manager

LILT • San Francisco, CA

21h

About The Position

Reporting to the Director of Demand Generation, you will own the end-to-end strategy, execution, and iteration of a repeatable demand engine designed to drive MQLs, source pipeline, and accelerate revenue opportunities across multiple product lines. You are directly responsible for building and automating high-impact digital programs across paid and organic channels—including email, webinars, PPC, display, social, and content syndication. You will lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance across the database. This is a high-ownership role where you will partner closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline and ensure all programs align with aggressive revenue targets.

Requirements

• Experience: 5+ years in B2B Demand Generation within a SaaS environment.
• Technical "Generalist" : Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms.
• Systems & Process Expert : Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics. You are comfortable with tools and platforms to extract actionable insights.
• Signals & Intent Savvy : Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo to power targeted campaigns.
• AI-Enabled Execution : Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hya pothesis, and automated performance summaries within marketing operations or nurture strategies.
• Math-First Brain: You have an analytical mindset with the ability to interpret data and translate it into actionable improvements.
• Ownership & Drive : You are a self-motivated go-getter with a high motor ; you thrive in fast-paced, high-growth environments. You bring a "hustle" mentality, doing whatever it takes to get the job done and hit pipeline targets.
• High performance and experimentation mindset: you test, learn, document, and improve.
• Team Player: Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.

Responsibilities

• Multi-Channel & Lead Gen Execution : Plan and execute end-to-end digital programs including paid social (LinkedIn, Reddit), organic social, display, retargeting, and 3rd party content syndication/CPL programs using a "test and learn" approach to turn successful experiments into repeatable, scalable campaign playbooks.
• Organic Visibility (SEO/AEO) : Own the strategy for SEO and AEO, leveraging AEO tools to operationalize AI-driven insights and proactively influence our visibility within LLM-based discovery and generative search results.
• Paid Search Management: Directly oversee our paid search contractor and manage search strategy to ensure every dollar spent maximizes high-intent lead quality and pipeline ROI.
• Email & Lifecycle Management: Design and optimize persona-specific nurture sequences and lifecycle stages to move buyers forward based on behavior and signals.
• Measurement & Tracking Mastery: Own the tracking architecture for your campaigns, maintaining high-fidelity reporting and attribution to ensure a clear view of ROI.
• Operational Partnership: Partner closely with Marketing Operations to define the logic for lead scoring, automated routing, and database governance. While MOPs handles the technical build, you provide the strategic requirements for tracking and lifecycle stages.
• Sales and ADR Collaboration & Feedback: Work closely with the ADR team to convert MQLs and high-intent accounts into pipeline. You will establish a robust feedback process to ensure lead quality and align on follow-up plays.
• Event Strategy: Partner with Event Managers to architect integrated digital promotion strategies and utilize tools like Qualified to design and execute seamless post-event follow-up paths that convert attendees into pipeline.
• Strategic ABM & Gifting: Operationalize tiered ABM programs that combine digital ads with content, direct mail, and gifting to move priority accounts forward.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed