Brand Manager

OnBoard

About The Position

As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth. You will collaborate closely with cross-functional teams, leverage marketing technologies, and implement data-driven campaigns to fuel the sales pipeline. This role requires a deep understanding of B2B SaaS, marketing automation, and a passion for driving measurable results.

Requirements

Bachelor’s degree in marketing, Business, or a related field (Master's degree is a plus).
3-5 years’ experience in demand generation in the B2B SaaS industry.
Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Creative thinker with the ability to develop innovative demand generation strategies.
Strong written and verbal communication skills.
Ability to collaborate effectively with cross-functional teams, including sales and marketing.
Results-oriented with a focus on meeting and exceeding lead generation goals.

Responsibilities

Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline.
Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.
Identify and execute tradeshows, conferences, and roadshow opportunities.
Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market.
Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.
Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
Measure and analyze dashboards to understand where opportunities for further optimization and engagement exist.
Mentor and/or lead digital marketing professionals and/or agencies, fostering continuous learning and development.

Benefits

Company provided equipment (laptop, software, etc.)
Employment with a growing, casual, fun, philanthropic minded company
Employer paid extended health benefits, including health spending account (CAN based employees)
Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
Medical Flexible Spending Accounts available.
Dependent Care Flexible Spending Accounts available.
Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
Paid Time Off (PTO)/Holiday