Demand Generation Manager

Stronger Consulting

11d • $80,376 - $120,564

About The Position

Achievement Network (ANet) is a nonprofit organization dedicated to helping all students achieve strong educational outcomes. We partner with school and system leaders to strengthen teaching and learning through the strategic use of assessments, coaching, and tools that drive meaningful results. Individuals who join ANet become part of a dynamic, mission-driven, and collaborative organization focused on making a lasting impact in schools. We are committed to supporting one another and growing together as a team.
OPPORTUNITY
ANet is seeking a Demand Generation Manager to design and operationalize a repeatable pipeline-generation engine that drives district adoption of Compass Math, a new assessment product.
This is not a traditional demand generation role. Rather than focusing primarily on digital channels or marketing automation, this role is responsible for designing and executing high-impact growth plays—including events, targeted outreach, and content activation—that generate and progress demand in priority districts.
The Demand Generation Manager will work in close partnership with Sales to ensure marketing efforts directly translate into sales conversations and pilot opportunities. This includes shaping how we engage target districts, improving how we convert interest into meetings, and continuously refining our approach based on what drives results.
This role is ideal for someone who combines strategic thinking with hands-on execution, is comfortable operating in an emerging product environment, and is motivated by building and refining systems that drive measurable growth over time.
TRAVEL
Occasional travel (1-2 times per year) for team building and cross-team planning

Requirements

• 4-6 years in demand generation, growth marketing, or campaign-based marketing roles, with evidence of owning and executing end-to-end programs
• Expertise in area of focus: Proven ability to design and run coordinated demand efforts across multiple channels (email, content, events, paid, and/or outbound) that generate engagement and drive pipeline. Able to translate strategy into execution and adjust quickly based on results.
• Communication: You produce concise, professional writing and communicate with precision with internal and external audiences as appropriate. Able to connect day-to-day work to broader goals and explain the “why” behind decisions, using data and insights to align stakeholders.
• Critical Thinking and Data orientation: Strong analytical skills, with experience using dashboards and performance data to optimize campaigns. Able to identify meaningful signals (engagement, conversion, pipeline movement), interpret patterns, and translate them into actionable changes and translate them into actionable changes.
• Planning and Prioritization: Ability to manage multiple projects, prioritize effectively, and drive work forward in a fast-paced environment. Coordinate across stakeholders, identify dependencies, and adjust plans to ensure deliverables are met.You bring solution-orientation to overcoming more challenging obstacles and to delivering your projects
• Tools & Systems: Hands-on experience with marketing automation platforms (HubSpot strongly preferred) and comfort managing campaign setup, segmentation, and basic reporting.

Nice To Haves

• Experience in K–12 education, edtech, or selling into district/system leader audiences.
• Familiarity with paid media and digital channels (LinkedIn, Google Ads, retargeting networks).
• Experience with lead scoring, lifecycle stage management, and account-based tactics.
• Experience working cross-functionally with Sales and/or Sales Ops

Responsibilities

• Build and manage multi-channel campaigns (email, paid media, retargeting, and organic nurture) that generate qualified inbound leads, coordinating across stakeholders and managing dependencies to ensure timely execution.
• Grow and engage ANet’s email list through segmentation, content activation, and landing page optimization.
• Partner with teammates across content, insights, and events to bring new assets (white papers, webinars, guides, Compass materials) into market.
• Design and maintain automated nurture journeys and follow-up paths that move leads toward MQL and SQL stages.
• Create retargeting campaigns to re-engage high-intent website visitors and content downloaders.
• Monitor lead quality and refine MQL definitions, scoring, and routing to ensure alignment with Sales using data and stakeholder input to continuously improve lead progression effectiveness.
• Manage day-to-day marketing automation, including workflows, routing logic, and campaign setup.
• Build and maintain funnel dashboards to track performance, share insights, and inform weekly pipeline reviews.
• Partner with Sales Ops to ensure analysts receive timely, accurate lead handoffs.
• Develop and own an ongoing “test & learn” plan across messaging, creative, channels, and segments.
• Analyze results to improve conversion rates at each stage of the funnel, identifying meaningful patterns and translating insights into actionable changes.
• Share learnings that inform broader GTM strategy and future campaigns.
• Design and execute integrated demand plays (events, webinars, content campaigns, and targeted outreach) that generate engagement with priority districts and partners
• Grow and activate priority audiences through coordinated email, content, and events
• Bring new assets into market in ways that drive real conversations, not just downloads
• Partner closely with Sales to ensure timely, effective follow-up on high-priority leads, event participants, and target accounts
• Design simple, clear lead progression paths (lead → engaged → SQL) that reflect how districts actually buy, not just system definitions
• Monitor lead quality and collaborate with Sales to refine targeting, messaging, and follow-up approaches using data and insights to align priorities
• Run structured experiments across plays (events, messaging, outreach, segmentation) to identify what drives engagement and pipeline
• Use data and field feedback to continuously refine campaigns and targeting
• Document and scale what works into repeatable plays that can be used across regions and teams, improving consistency over time
• Manage core systems (HubSpot) to support campaign execution, lead routing, and visibility into pipeline
• Build and maintain simple dashboards that connect campaign activity to engagement and SQLs
• Ensure clean handoffs and shared visibility between Marketing and Sales

Benefits

• medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner
• generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays
• paid parental leave
• educational expenses reimbursements
• flexible spending accounts
• professional development
• a 401(k) plan with a 4% match
• short and long-term disability coverage
• basic life and personal accident insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees