Demand Generation Manager

Gong.io Inc.•Chicago, IL

63d

About The Position

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io. Gong is looking to hire a Demand Generation Marketing Manager to own pipeline creation, acceleration, and end-to-end campaigns. In this role, you'll be responsible for building and optimizing full-funnel programs that drive MQLs, source pipeline, and accelerate opportunities. You'll lead campaign strategy, nurture development, and experimentation efforts, working closely with Sales Leadership to maximize impact and pipeline.

Requirements

Experience: 6+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
Analytical Skills: Extremely data-driven with a strong ability to experiment and analyze performance metrics to drive improvements in marketing strategies.
Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
Growth Mindset: Curiosity and ability to thrive in a fast-paced, high-growth environment.
Education: Bachelor's degree in Marketing, Business, or related field.

Responsibilities

Pipeline Ownership: Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline.
Prospect Lifecycle: Build a full-funnel email nurture program by defining audiences, marketing activities they should see, and when they should see them in their buying journey.
Campaign Strategy & Execution: Develop, project manage, and execute campaign strategies to generate pipeline and accelerate opportunities.
Campaign Impact Analysis: Measure campaign performance and generate data-driven insights to improve future campaign performance
Experimentation: Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings.
Enable Sales: Partner with Sales and SDR leaders to co-own pipeline targets and run campaigns that deliver results.
Create Campaigns-In-A-Box: Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.

Benefits

We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.

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