Demand Generation Manager

Corsica Technologies•Fort Wayne, IN

5d•Hybrid

About The Position

Corsica Technologies is consistently recognized as one of the top managed IT and cybersecurity providers, helping organizations leverage technology as a competitive business advantage. Our integrated services protect companies and enable them to succeed. As our mission states, we are a key catalyst in protecting organizations, empowering their employees, and enabling their technology to gain a competitive business advantage so they can thrive. Our team is focused on hiring the right people, in the right jobs, to help us continue to grow and move forward in creating a new level of service in the IT industry. Do you have what it takes to join the team? With decades of combined experience in our space, our leadership team thrives on helping their clients solve their most complex IT challenges. The role is hybrid, with someone ideally located in the Fort Wayne, Indiana or Greenville, South Carolina areas, who is looking for a role within a highly collaborative, positive and team-focused environment. If you’re someone who is looking to own and drive your area of responsibility to make things happen, this could be your next opportunity. Reporting to the Marketing Director, this key role will be responsible for leading Corsica Technologies’ demand generation activities using marketing automation, sales and marketing data, and a variety of marketing strategies to drive conversion all the way through the sales cycle. This role will build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and other strategies to drive new business opportunities and revenue. This role will oversee the day-to-day management of search and social, website performance, email and nurture campaigns, and maintaining digital marketing analytics. As this role is critical to the successful launch, management and execution of all marketing projects, we are looking for someone who is organized and a professional self-starter who thrives in a fast-paced, dynamic and collaborative environment.

Requirements

Proficiency in Adwords, Google Analytics, and data analytics
Proficiency in Hubspot or similar CRM, as well as a good understanding of marketing automation systems, lead scoring and attribution
Proficiency in paid search and social campaigns, retargeting, audience targeting, and look alike campaigns
Organized, adaptable, able to prioritize, strong attention to detail
Strong written and verbal communication skills
Demonstrated understanding of demand generation best practices and ability to generate leads
Experience with interdepartmental collaboration
Strong analytical and problem-solving skills
Ability to multitask and prioritize effectively
Ability to work well with all levels of staff and management
Ability to work at a fast pace
Minimum 3-5 years of experience in B2B demand generation, experience in the technology or MSP industry a plus
Bachelor’s degree in marketing or similar field
Deep understanding of sales processes
Experience in Microsoft Office (Word, Excel, PowerPoint)

Nice To Haves

Experience using Microsoft Teams, SharePoint, and Asana helpful
HubSpot or similar CRM management a plus

Responsibilities

Develop, implement, track and analyze all paid search and social campaigns
Develop strategies that drive prospects to the website
Plan, develop, and implement marketing emails and nurture campaigns, landing pages, forms, workflows, and marketing automation integrations in an effort to build a qualified sales pipeline
Maintain consistent brand messaging throughout all platforms
Measure, analyze, and report on campaign performance and provide strategic direction based on analysis
Closely partner with other marketing team members and the sales organization