Demand Generation Manager

Attain • Chicago, IL

7h

About The Position

We are looking for a Demand Generation Manager to join the B2B marketing team to help build and scale the programs that drive awareness of and qualified pipeline for Attain. You'll own HubSpot as the central system for marketing automation and campaign execution, while building and orchestrating multi-channel programs that deliver measurable revenue impact.
This role requires someone experienced in hands-on execution, moving quickly to test, learn, and continuously improve performance. You’ll have the opportunity to take ownership of demand-gen at a growing company, with room to shape the functions as we scale.
We are hiring this role to be based out of either Chicago, IL or New York, NY. At the moment, we are targeting candidates who are currently based in those markets. Thank you for understanding!

Nice To Haves

• 5+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or data/technology environments; experience in high-growth organizations is a plus
• Strong proficiency in HubSpot including workflows, lifecycle stages, reporting, and marketing automation
• Experience building nurture programs, lifecycle campaigns, and behavioral workflows
• Experience working with Salesforce data and integrations into HubSpot
• Strong analytical skills with demonstrated experience analyzing performance and revenue impact
• Excellent project management and organizational skills with the ability to own programs from concept through optimization
• Strong written and verbal communication skills with the ability to collaborate across teams and influence without authority
• Building account-level engagement programs within agencies or partner ecosystems
• Experience running or supporting paid media campaigns on LinkedIn and other platforms.
• Creative skills including proficiency in Google Slides, Figma, or with other design tools

Responsibilities

• Building and executing the monthly newsletters for Attain and our key accounts
• Building and launching a new nurture sequence in HubSpot for a specific buyer persona or product vertical
• Analyzing performance data from recent campaigns and adjusting targeting, messaging, or channel mix based on what's working
• Developing email and paid social campaigns that deepen relationships within agency accounts, or working with the partnerships team to identify and nurture the right account profiles
• Optimizing paid media campaigns on LinkedIn, testing new creative or audience segments to improve conversion rates
• Working with Product Marketing to include messaging about upcoming new products within marketing communications
• Refining lead scoring models or routing logic to ensure Sales receives the most qualified, sales-ready leads
• Creating performance reports that connect marketing activity to pipeline generation and revenue outcomes
• Testing new landing page variations, email subject lines, or calls-to-action to improve conversion paths

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed