Demand Generation Manager

Mirakl•Boston, MA

38d

About The Position

Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy's, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com. YOUR IMPACT: We are seeking a proactive and energetic Demand Generation Manager to support the development of multi-channel campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B marketing across channels and exposure to account-based marketing strategies. Reporting into the Senior Manager of Demand Generation, you will be responsible for:

Requirements

Bachelor's Degree in marketing, communications, or related field
4+ years of relevant work experience in programs, preferably in a high tech environment
Proven success in programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of Hubspot, Salesforce, & 6Sense
Experience with marketing reporting
Ability to travel when necessary; periodic international travel required (Paris)

Responsibilities

Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels
Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs.
End-to-end development and execution of Mirakl-hosted webinars
Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development.
Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
Support launch and distribution of new content marketing assets, press releases, and customer announcements
Closely track and analyze the effectiveness of marketing campaigns and programs
Manage vendor relationships