Demand Generation Manager
About The Position
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet." The role of the Demand Generation Manager will require a high-performing individual who lives and breathes B2B paid media performance. This role is 100% focused on owning and optimizing paid media campaigns that drive measurable revenue growth. You will be the go-to expert for paid media like LinkedIn Ads and Google Ads, leveraging data and strategy to fuel B2B lead-to-sale pipelines. This is a hands-on position with clear accountability for ROI, leads and revenue contribution, and campaign excellence.
Requirements
- Bachelor's degree in marketing, mathematics, and/or engineering fields.
- Over 5 years of experience in B2B lead generation, successfully managing and scaling marketing programs for companies exceeding $100M in annual revenue.
- 5+ years of hands-on experience managing digital paid channels, including LinkedIn Ads and Google Ads, delivering consistent, measurable ROI.
- Experience setting up and optimizing conversion tracking integrations to ensure accurate performance measurement and reporting.
- Strong understanding of the B2B lead-to-sale cycle and ability to apply ROI-driven optimizations.
- Expertise in Salesforce, HubSpot and Google Analytics.
- Advanced analytical skills with a strong ability to interpret complex data sets and translate them into actionable insights.
- Highly organized with excellent communication skills to collaborate across teams and leadership.
- Eager to learn and stay updated on paid media trends.
Nice To Haves
- Experience in pest control, home services, or related industries is a plus.
Responsibilities
- Own the end-to-end strategy, execution, and optimization of paid media campaigns, starting with LinkedIn Ads and Google Ads, expanding into other channels.
- Continuously test, analyze, and refine campaigns to maximize conversion rates, lead quality, and return on ad spend (ROAS).
- Apply deep understanding of the B2B lead-to-sale cycle to align campaigns with pipeline growth objectives.
- Collaborate with the Commercial Marketing team to understand the industry and products, and design data-driven strategies that align with business goals and KPIs.
- Monitor performance metrics across platforms, integrating Salesforce, HubSpot and Google Analytics data to measure campaign impact.
- Provide clear, actionable reporting that drives decision-making and campaign innovation.
- Stay ahead of industry trends, platform updates, and emerging paid media opportunities to maintain competitive advantage.
Benefits
- Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
- Professional and Personal Growth
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
- Health and Wellness
- Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
- Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
- Savings and Retirement
- 401(k) retirement plan with company-matching contributions
- Work-Life Balance
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Administrative and Support Services
Number of Employees
5,001-10,000 employees
