Demand Generation Manager / Growth Marketing Manager

Instructional Empowerment•Blairsville, PA

1d•Remote

About The Position

Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students. We are looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. This role involves managing multi-channel campaigns, optimizing the marketing funnel, and measuring performance to drive growth.

Requirements

Experience in demand generation, multi-channel campaigns, and funnel optimization
Strong creative skills with the ability to compose effective ad and email copy
Strong analytical skills with the ability to measure and improve performance
Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns
Excellent teamwork, collaboration, and communication skills
Bachelor’s degree in Marketing, Business, Communications, or related field
4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
Experience in B2B, EdTech, or professional services

Nice To Haves

K-12 education product marketing experience marketing to school district leaders
Paid media campaign and email marketing experience
Familiarity with lead scoring, funnel optimization, and lifecycle marketing

Responsibilities

Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
Collaborate with Subject Mater Experts (SMEs), sales and leadership to align marketing initiatives with business objectives