Demand Generation & Growth Marketer USA

parcelLab • Boston, MA

51d

About The Position

At parcelLab, we’re reshaping how the world’s leading brands manage the post-purchase experience. Our post-purchase platform helps companies like John Lewis, Chico's, Yeti, AllSaints, and others transform every touchpoint into moments that drive customer engagement, build loyalty, and create customers for life. We believe retailers deserve marketing that feels human, smart, and brave. As our new Demand Generation & Growth Marketer for USA, you’ll help us turn strategy into fully executed, data-driven, AI-powered campaigns — across every touchpoint that matters. You’ll be the engine behind our go-to-market execution in the region: running ABM programs, orchestrating personalized outreach, owning events end-to-end, and keeping the marketing machine running with precision and creativity. This is a role for a doer with brains – someone who thrives at the intersection of automation, storytelling, and GTM systems. We are looking for someone in the US ideally in the East Coast.

Requirements

• 3–5 years of hands-on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles.
• Proven experience with HubSpot, Salesforce, and Clay (required).
• Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication (English).
• Naturally AI-first – you experiment with AI tools daily to automate, create, and optimize.

Nice To Haves

• Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc.

Responsibilities

• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting.
• Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow-up.
• Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups.
• Launch and manage email and outreach workflows via HubSpot, Gong, and Clay.
• Drive ABM activations, direct mail, and gifting programs that make prospects remember us.
• Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.).
• Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync.
• Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables.
• Always scout new tools that push the boundaries of efficiency and creativity.
• Partner closely with our designer and developer (both in-house) to brief and QA assets.
• Collaborate with the global Content team to align narratives across regions.
• Write short-form copy for ads, emails, or event collateral when needed.
• Build and optimize ABM landing pages and personalized outreach flows.
• Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas.
• Measure and report performance across channels, tracking how campaigns influence pipeline and deals.
• Continuously test, analyze, and optimize – from targeting to creative.
• Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution.

Benefits

• Plenty of room for your own ideas...space to try, fail and learn!
• Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities
• Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead, and we’ll help cover the costs
• Career development opportunities, including our Leadership Development Program and our Mentorship Program, as well as online language courses, available budgets for further training and access to LinkedIn Learning
• Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health
• Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites
• Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you’ll love working here!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed