Demand Generation Analyst

The Achievement Network • Boston, MA

1d • $65,770 - $97,594 • Remote

About The Position

Achievement Network (ANet) is a nonprofit organization dedicated to helping all students achieve strong educational outcomes. We partner with school and system leaders to strengthen teaching and learning through the strategic use of assessments, coaching, and tools that drive meaningful results. Individuals who join ANet become part of a dynamic, mission-driven, and collaborative organization focused on making a lasting impact in schools. We are committed to supporting one another and growing together as a team.

ANet is looking for a proactive and data-driven Demand Generation Analyst to build the systems that fuel our top-of-funnel growth. Reporting to the VP of Marketing, this role will manage campaigns, lead nurture, and marketing automation to ensure we are consistently generating—and progressing—qualified demand for ANet’s assessment products and services. This is a hands-on role for a marketer who thrives on experimentation, optimization, and measurable impact.

Occasional travel (1-2 times per year) for team building and cross-team planning

Requirements

• 3+ years of relevant marketing experience, ideally in demand generation, growth marketing, or digital campaign execution.
• Expertise in area of focus: Proven ability to run multi-channel campaigns and improve conversion across the funnel. Hands-on experience with marketing automation platforms (HubSpot strongly preferred). You possess the ability to adapt a solution or best practice to the context of a particular stakeholder group (tailoring a recommendation to suit a client organization, an internal team, etc).
• Communication: You produce concise, professional writing and communicate with precision with internal and external audiences as appropriate. You can speak fluently about your team’s goals, strategies, and objectives and how to map those to day-to-day decisions and activities.
• Critical Thinking and Data orientation: Strong analytical skills, with experience using dashboards and performance data to optimize campaigns. You prioritize what information is of greatest value, and how choices around sources and framing impact meaning for your stakeholders
• Planning and Prioritization: Ability to manage multiple projects, prioritize effectively, and drive work forward in a fast-paced environment.You bring solution-orientation to overcoming more challenging obstacles and to delivering your projects
• Commitment to ANet’s mission of expanding educational equity and supporting system leaders.

Nice To Haves

• Experience in K–12 education, edtech, or selling into district/system leader audiences.
• Familiarity with paid media platforms (LinkedIn, Google Ads, retargeting networks).
• Experience with lead scoring, lifecycle stage management, and ABM tactics.
• Comfort working in cross-functional teams.

Responsibilities

• Build and manage multi-channel campaigns (email, paid media, retargeting, and organic nurture) that generate qualified inbound leads.
• Grow and engage ANet’s email list through segmentation, content activation, and landing page optimization.
• Partner with teammates across content, insights, and events to bring new assets (white papers, webinars, guides, Compass materials) into market.
• Design and maintain automated nurture journeys and follow-up paths that move leads toward MQL and SQL stages.
• Create retargeting campaigns to re-engage high-intent website visitors and content downloaders.
• Monitor lead quality and refine MQL definitions, scoring, and routing to ensure alignment with Sales.
• Manage day-to-day marketing automation, including workflows, routing logic, and campaign setup.
• Build and maintain funnel dashboards to track performance, share insights, and inform weekly pipeline reviews.
• Partner with Sales Ops to ensure analysts receive timely, accurate lead handoffs.
• Develop and own an ongoing “test & learn” plan across messaging, creative, channels, and segments.
• Analyze results to improve conversion rates at each stage of the funnel.
• Share learnings that inform broader GTM strategy and future campaigns.

Benefits

• medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner
• generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays
• paid parental leave
• educational expenses reimbursements
• flexible spending accounts
• professional development
• a 401(k) plan with a 4% match
• short and long-term disability coverage
• basic life and personal accident insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed