Demand Gen - Performance Marketing, Sr. Manager

Fieldguide•San Francisco, CA

5d•Remote

About The Position

We are seeking a results-driven Performance Marketing Manager to own the strategy, execution and optimization of our paid growth efforts across paid search. This role will be responsible for driving high-intent traffic, improving conversion performance, and building scalable, persona-based digital journeys that align with business goals across the full marketing funnel.

Requirements

7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs
Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns
Strong experience with Google Ads and Microsoft/Bing Ads
Experience running display and community-based paid media, including Reddit
Strong understanding of full-funnel performance marketing, including lead generation and revenue impact
Strong knowledge of attribution models, event-based tracking, and measurement frameworks
Knowledge of SEO and how organic and paid strategies complement each other
Strong analytical skills with experience interpreting performance data and funnel metrics
Experience building & executing digital persona or lifecycle marketing journeys
Comfortable owning budgets and optimizing for ROI
Hubspot knowledge

Nice To Haves

Experience with LinkedIn Ads
Background in tech for professional services, accounting, or advisory
Previous experience scaling paid search from 0-100

Responsibilities

Own hands-on strategy and execution of paid social (linkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit
Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition
Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates
Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages
Use search and performance data to identify content gaps, growth opportunities, and emerging demand
Own the website as a demand engine, including conversion optimization, content strategy, and user experience
Partner with content and SEO agency to grow organic traffic, engagement, and conversions
Collaborate on landing page strategy, testing frameworks, and UX improvements
Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality
Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities
Align channel strategy, messaging, and offers to buyer intent at each stage
Optimize campaigns for downstream lead quality and revenue impact
Develop and execute journeys by practice area, audience segment, and stage
Own performance reporting and attribution across channels
Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data
Clearly communicate insights, performance trends, and recommendations to stakeholders