Demand Gen Marketing Manager

Browzwear•New York, NY

4h•Remote

About The Position

Browzwear is seeking a Demand Generation Marketing Manager to drive scalable pipeline growth across B2B enterprise sales target accounts, mid-market accounts, partner/reseller accounts, and e-commerce end users. This is a highly autonomous role for a hands-on marketer skilled in building and executing multi-touch campaigns, while also thinking strategically about overall funnel performance. The manager will own end-to-end campaign planning, execution, reporting, and optimization, requiring deep expertise with HubSpot. The role involves fine-tuning sophisticated, event-triggered nurture campaigns and engaging complex buyer/influencer/decision-maker ecosystems, including fashion brands, retailers, suppliers, and manufacturers. The ideal candidate will work closely with the head of marketing, head of sales, and head of revops, possessing a blend of data-driven operational rigor and creative, big-picture strategic thinking.

Requirements

4–7 years of demand generation experience in a B2B SaaS enterprise software company
Deep, hands-on expertise in HubSpot (campaign builds, workflows, reporting, segmentation)
Proven track record of driving pipeline growth through multi-channel campaigns
Strong analytical skills and experience with attribution, funnel metrics, and performance optimization
Experience partnering closely with sales leadership/teams in a global, enterprise sales environment

Nice To Haves

Experience with account-based marketing (ABM) and multi-touch nurture strategies
Expertise in lead scoring, segmentation, and lifecycle marketing
Background in fashion/apparel industry; product expertise in PLM, 3D/AI design
Experience in consumer/B2C/DTC with product-led growth solutions
Experience with channel, reseller, or partner marketing ecosystems

Responsibilities

Plan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication.
Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting.
Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies.
Lead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards.
Ensure accurate campaign attribution, tracking, integration and data integrity, working with Salesforce admin.
Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance.
Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts.
Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach.
Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage.
Develop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators.
Segment audiences by firmographics, behaviors, product interest and lifecycle.
Engage existing installed base customers for product education, adoption, advocacy, as well as account renewal/expansion.
Analyze campaign performance, closed-won attribution, and pipeline contribution.
Build and maintain dashboards to communicate results and insights to marketing and sales leadership.
Run ongoing A/B testing across messaging, channels, and conversion paths.