Demand Gen Leader

ArborXR

1d•$200,000•Remote

About The Position

ArborXR is building the infrastructure layer for enterprise XR. We help companies move from pilot to production by giving them control, visibility, and reliability across their XR programs. Today, we work with 60+ Fortune 500 companies and are entering our next phase of growth. We’re hiring an experienced Demand Gen leader to build and own our enterprise pipeline engine. The Role You will own pipeline. End to end. This is not a campaign management role. This is about designing and scaling a modern, enterprise demand generation system. You’ll build: Our ABM motion targeting Fortune 2000 accounts Multi-channel programs across digital, field, partners, and outbound AI-native GTM workflows across targeting, personalization, and execution The systems that connect marketing → sales → expansion You’ll partner closely with Sales and Customer Success to drive both net-new and expansion revenue. What Makes This Different Real enterprise traction 60+ Fortune 500 customers, strong expansion Full ownership of pipeline You are accountable for pipeline creation and performance Build from first principles ABM engine, AI workflows, team structure AI-first GTM environment Actively building with tools like Clay, n8n, Claude, and more Leadership alignment Marketing is a core function, not a support function Who Thrives Here Builders. You’ll do well here if you: Take full ownership of pipeline and treat it like a system to improve and extend Can build on an existing foundation and make it significantly better Know how to spot what’s working, double down, and cut what’s not Are comfortable operating with both structure and ambiguity Lean into new tools and approaches, especially AI, with a focus on real leverage Think in systems, not isolated campaigns Push for tight alignment with sales and care deeply about revenue outcomes Move fast, but stay focused on what actually drives impact This is a good fit for someone who wants to: Scale an emerging enterprise demand engine with real traction Bring more rigor, leverage, and consistency to what already exists Build on strong foundations across product, customers, and GTM This is not a fit for someone who: Only wants to maintain existing programs Avoids ambiguity or ownership of outcomes Stays at the strategy level without getting hands-on We’re a high-ownership, low-politics team building something meaningful with real enterprise customers. You’ll have the foundation, support, and traction. The opportunity is to take it to the next level.

Requirements

Proven track record building enterprise pipeline at a B2B SaaS company
Deep experience with ABM strategy and execution
Hands-on builder who has shipped modern GTM systems
Strong understanding of pipeline metrics, CAC, and ROI
Experience working closely with sales in a complex enterprise motion
Comfortable operating in a fast-moving, high-ownership environment

Nice To Haves

Experience from Series A → C scale
Background in field marketing, events, or partner-led growth
Experience driving expansion revenue

Responsibilities

Build and scale ArborXR’s enterprise demand generation engine
Design and execute ABM programs for high-value accounts
Create multi-channel pipeline programs across paid, events, partnerships, and outbound
Implement AI-driven GTM workflows to increase leverage and speed
Own pipeline metrics, reporting, and performance
Partner deeply with Sales to improve conversion and deal velocity
Hire and lead a high-performing demand gen team