Demand and Pricing Analyst

National Association of REALTORS•Chicago, IL

11h•$78,000 - $95,000

About The Position

The Demand and Pricing Analyst is responsible for understanding NAR members’ needs, preferences and behaviors and using this insight to inform business decisions including the education portfolio offering and pricing strategies. This role will be responsible for working with NAR’s research team to design, conduct, and analyze qualitative and quantitative research of NAR members. It will also involve analyzing market trends, customer behavior, and internal cost structures to set pricing and recommend pricing adjustments in support of business objectives.

Requirements

Bachelor's degree in Finance, Economics, Business, Market Research or related field.
3–5 years of experience in pricing analysis, financial analysis, market research, consumer insights, or related roles.
Strong analytical and quantitative skills with proficiency in Excel and data visualization tools.
Excellent communication and presentation skills.
Ability to work independently and manage multiple priorities in a fast-paced environment.

Nice To Haves

Familiarity with survey design and advanced analytics tools (e.g., SPSS, R, or similar) is a plus
Experience with pricing software or ERP systems is a plus.

Responsibilities

Design and conduct qualitative and quantitative research to gauge NAR members' needs and preferences, informing key education business decisions.
Synthesize research findings into actionable insights for leadership, influencing portfolio design and go-to-market strategies.
Analyze pricing data, market trends, and competitor pricing to identify opportunities for improvement.
Develop and implement pricing strategies for both direct-to-consumer education offerings and licensing/royalty agreements through channel partners, ensuring alignment with market demand and organizational goals.
Build and maintain pricing models and tools (incl. dashboards) to support decision-making informed by member insights.
Collaborate with sales, finance, research, and product teams to ensure pricing strategies align with business goals and member needs.
Monitor and report on pricing performance, including margin analysis and revenue impact.
Conduct scenario analysis and forecasting to evaluate the impact of pricing changes, integrating member insights.
Ensure compliance with company policies and regulatory requirements related to pricing.
Prepare presentations and reports for senior management on pricing strategies and outcomes.
Other duties as assigned