Database Marketing Specialist

Miccosukee Resort & Gaming

8d•Onsite

About The Position

We are looking for a strategic and detail-driven Database Marketing Specialist to join our team at Miccosukee Casino & Resort. As a valued team member, we are committed to delivering a memorable, impressive, caring, committed and original experience for our guests, our team members, and community. We uphold this commitment by providing a safe and enjoyable workplace where YOU are our number one priority. It is the MICCO way. Miccosukee Casino & Resort is expanding, with completed projects including a new Smoking Room & Bar, a High Limit Slots area, and a VIP Lounge, all designed to enhance the guest experience. Future plans include a lazy river and water park, an over 2,000 capacity entertainment venue, and renovated hotel rooms to become a top South Florida destination. We are proud to be recognized for both our workplace culture and guest experience. Miccosukee Casino & Resort has been awarded the 2023, 2024 and 2025 Miami-Dade Favorites Gold Award for Best Casino, named Miami New Times’ Best of Miami Winner in 2024, and recognized as a USA Today Top Workplace in both 2024 and 2025. We are seeking passionate, service-oriented individuals to join our exceptional team. If you’re ready to grow with us while enjoying competitive compensation, great benefits, and a fun work environment, we look forward to meeting you! The Database Marketing Specialist supports the execution, analysis, and optimization of casino marketing campaigns by managing player data, segmentation, campaign setup, and performance reporting. This role is responsible for ensuring marketing offers, promotions, and communications, including campaigns involving large allocations of promotional funds, are accurately built, validated, compliant with gaming regulations, and aligned with player value and behavior.

Requirements

Associate’s or Bachelor’s degree in Marketing, Business, Analytics, or related field required.
2–4 years experience in database marketing, casino marketing, database management, data analysis, or loyalty analytics preferred.
English required; Bilingual (English/Spanish) preferred
Proficiency in data analysis tools (e.g., SQL, Excel, SAS) and experience working with CRM and casino management systems.
Experience with campaign setup, including assignment, validation, and reconciliation of large promotional fund values (e.g., free play, point awards, multipliers, and drawings).
Experience working with large datasets, campaign segmentation, promotional eligibility logic, and automation.
Strong analytical skills with the ability to translate complex data into clear, actionable insights.
Excellent communication and presentation skills, with the ability to support cross-functional teams and leadership requests.
Knowledge of marketing principles, loyalty marketing, reinvestment modeling, and digital marketing trends.
Detail-oriented with a strong quality-control, compliance, and audit-readiness mindset.
Proactive and able to work independently while escalating risks, variances, or anomalies appropriately.
Strong problem-solving skills and the ability to think strategically while meeting deadlines.
Maintain physical stamina and proper mental attitude while dealing effectively with guests, management, team members, and outside contacts under pressure.
Must be able to work with others, receive direction, communicate clearly, and provide feedback to achieve department goals and objectives.

Responsibilities

Build and execute database-driven marketing campaigns, including segmentation, eligibility logic, scheduling, and assignment of large promotional fund values such as free play, bonus points, multipliers, drawings, and kiosk offers.
Validate promotional budgets and funding amounts prior to deployment; reconcile system funding against approved budgets and escalate discrepancies to the Database Marketing Manager.
Maintain player and campaign data accuracy through validation, cleansing, deduplication, and documentation.
Analyze campaign, loyalty, and promotional data to identify trends, performance variances, reinvestment effectiveness, and player behavior shifts.
Produce regular and ad-hoc reports detailing redemption, engagement, theoretical vs. actual performance, reinvestment, and ROI for leadership review.
Develop player segmentation strategies based on theoretical win, ADT, frequency, tier status, and behavioral indicators to support targeted marketing efforts.
Support loyalty program initiatives including tier qualification, tier maintenance, point accrual, bonus awards, and promotional troubleshooting.
Ensure all campaigns and promotional executions comply with internal controls, gaming regulations, and data governance standards; maintain documentation to support audits and regulatory reviews.
Partner with Promotions, Creative Services, Player Development, IT, Finance, and Guest Services to ensure accurate execution and communication of campaigns.
Uphold Miccosukee Service Expectations, maintain reliable attendance, and perform other related duties as assigned