Terminix-posted 7 months ago
$76,600 - $99,600/Yr
Full-time • Mid Level
Memphis, TN
Administrative and Support Services

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet." The position involves owning the strategy, governance, and activation of Rentokil-Terminix's multi-brand customer databases. The role requires translating raw first-party, third-party, and behavioral data into segmented, omnichannel programs that accelerate acquisition, retention, and lifetime value. The candidate will partner with analytics and creative teams to embed AI-driven insights and privacy-by-design principles into every campaign, ensuring compliance while scaling highly personalized experiences.

  • Define data taxonomies, identity-resolution rules, and quality scorecards across SFMC, HubSpot, Snowflake, and ancillary sources.
  • Enforce CCPA/GDPR/GPC compliance and manage consent architecture in coordination with Legal & Security.
  • Build and operationalize AI-driven propensity, churn, and next-best-action models to power 1:1 journeys.
  • Partner with Data Science to productionize models in Snowflake and expose via Automation Studio/Query Activities.
  • Translate insights into email, SMS, push, direct-mail, and paid-media audiences; orchestrate deployment calendars and test plans.
  • Monitor deliverability, frequency caps, and cross-channel fatigue rules.
  • Design incrementality frameworks (A/B, hold-out, MMM) and publish actionable dashboards in Datorama/Power BI.
  • Present findings to Marketing and Finance leadership; recommend budget reallocations based on ROI.
  • Serve as product owner for SFMC data views, Contact Builder, Journey Builder, and Mobile Connect; liaise with IT on releases.
  • Evaluate emerging MarTech (CDP, real-time decisioning, clean rooms) and lead pilots.
  • Mentor a team of analysts and campaign managers; establish OKRs, career paths, and a culture of test-and-learn.
  • Drive adoption of SQL, Python, and marketing-automation best practices through regular workshops.
  • Bachelor's degree in Marketing, Statistics, Computer Science, or related field (Master's or MBA preferred).
  • Certifications: Salesforce Marketing Cloud Administrator or Email Specialist; SQL/BI certification (e.g., SnowPro Core); TCPA/CCPA compliance training.
  • 5-10 years in database or lifecycle marketing; 3+ years in a leadership role.
  • Hands-on expertise with CRM/ESP platforms (Salesforce Marketing Cloud, HubSpot, Marketo), relational SQL, and cloud data warehouses.
  • Proven track record designing and scaling AI- or model-driven segmentation and personalization at enterprise scale.
  • Demonstrated ownership of privacy-compliant data governance frameworks (CCPA, GDPR, TCPA).
  • Managed omnichannel campaigns (email, SMS, direct mail, paid media) with measurable lift against control.
  • Experience in mentoring and leading teams.
  • Familiarity with advanced analytics and data privacy regulations.
  • Benefits start Day 1 for Full-Time Colleagues - No Waiting Period!
  • Health benefits including Medical, Dental, Vision, Disability, and Life Insurance.
  • 401(k) retirement plan with company-matching contributions.
  • Vacation days & sick days.
  • Company-paid holidays & floating holidays.
  • Tuition Reimbursement benefits (for FT Colleagues).
  • Professional and Personal Growth opportunities.
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