Database Marketing Manager - MGM Springfield

MGM Resorts International • Springfield, MA

8d • Onsite

About The Position

We are seeking an experienced Database Marketing Manager with 2+ years of direct marketing experience to oversee on-property activations for our marketing campaigns at MGM Springfield. In this role, you will collaborate with the Direct Marketing Center of Excellence to ensure that all campaigns are executed effectively and align with our property marketing strategy. If you have a passion for driving marketing initiatives and have a keen eye for detail, we want you to be part of our dynamic team!

Requirements

• Bachelor's Degree in Business/marketing or related field or equivalent experience
• 2+ Years of Prior Relevant Experience in direct casino marketing or related work experience

Nice To Haves

• Extensive knowledge of the casino industry, including administrative, marketing, casino operations, gaming regulations, and employee relations is preferred
• Knowledge of Background segmented audiences, SQL, and Query

Responsibilities

• Initialize and manage all direct marketing campaigns in collaboration with the Direct Marketing Center of Excellence using campaign request forms.
• Serve as the product owner for the Atrient kiosk platform, including promotion setup, testing, and troubleshooting.
• Build and manage coupons, adjustments, and promotions in Patron Management for on-property activations.
• Review and approve campaign status reports to ensure timely execution of property campaigns.
• Communicate project status, timelines, and delivery information to clients and internal teams; participate in status meetings as assigned.
• Analyze campaign exposure reports to verify offers are created as per request forms.
• Assist with regional promotional planning and implementation as needed.
• Collaborate with internal departments, clients, and vendors to troubleshoot issues and meet departmental objectives.
• Maintain up-to-date knowledge of data access techniques, query languages, and database marketing systems.
• Work with IT to address vendor-related issues (e.g., Atrient, Patron Management).
• Ensure compliance with all regulatory requirements and maintain confidentiality of proprietary information.

Benefits

• Healthcare, financial and time off benefits
• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
• Free meals in our employee dining room
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees