Data Analytics & CRM Specialist | Cleveland Browns

ASM Global • Berea, OH

23h • Onsite

About The Position

The CRM Specialist will work as a member of the Data & Analytics team to help drive data strategy and actionable insights throughout the project. This critical role will be focused on the implementation, automation, maintenance, and innovation of the Microsoft Dynamics CRM system as it relates to Ticketing, Corporate Partnerships, Business-to-Business sales and general reporting. Additionally, this role will aid in the creation of digital marketing campaigns, sales pipeline management, audience segmentation, A/B testing and reporting.

Requirements

• Educational background in business, analytics, or a related field: Bachelor’s degree in Mathematics, Economics, Computer Science, Statistics, Sports Management, or Business (preferred).
• Experience with data tools and platforms: Hands-on experience with CRM platforms, particularly Microsoft Dynamics, along with data analysis and visualization tools such as Tableau, Power BI, and/or Excel is preferred
• A passion for working in a fast-paced, rapidly changing environment: Demonstrated success working with diverse teams across departments to achieve shared goals and drive integrated initiatives
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• 2+ years of demonstrated operational experience with a CRM platform, preferably Microsoft Dynamics
• Minimum two (2) years of experience in CRM campaign creation, workflow, and execution, preferably in the professional sports or collegiate athletics industry
• BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business preferred
• Experience working with reporting software (such as Tableau, Power BI, etc.) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc.)
• Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns
• Proficient in CRM systems, preferably Microsoft Dynamics
• Skilled in campaign creation, workflow design, and execution within CRM platforms
• Strong ability to analyze large datasets using statistical tools and software (Python, Excel, SAS, etc.)
• Experience generating insights and building reports using tools like Tableau or Power BI
• Understanding of data structures and ability to work with queries for reporting and segmentation

Responsibilities

• Act as the subject matter expert and first line of support for the business processes and day-to-day operation of the Dynamics CRM system
• Responsible for training sales & service staff in CRM to ensure records are being updated accurately and in a timely manner
• Evaluate and implement third-party applications within CRM, develop strategies around data enrichment, and ensure relevant customer insights, interests and behaviors are presented to ensure efficient sales and service activities
• Develop and implement data collection and standardization processes which optimize statistical efficiency and data quality
• Create and distribute presentable reports and dashboards in Dynamics, Tableau and/or PowerBI
• Integrate with marketing department in the execution of digital marketing/advertising campaigns
• Assist marketing to develop target audiences for sales and service communications (email, social, web, etc.) for all ticket sales and lead generation efforts
• Assist in developing innovative strategic plans promoting an analytical approach in effective sales campaigns while curating key insights for new campaigns
• Work in a cross-functional environment with various business groups and end users to identify, document, and communicate business processes
• Excellent communication, presentation, and story-telling skills among various audiences
• Collaborate with users across the organization to drive efficiency, effectiveness and data accuracy
• Work closely with management to prioritize business and information needs
• Locate and define new process improvement opportunities
• Ad hoc special projects as required or as necessary

Benefits

• Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level